If you are like most people, you probably use Google to search for the littlest facts or details. In fact, there are more than 2.3 million Google searches per minute. However, most people will only visit websites that appear on the first page of Google. If your site lands on the third page, chances are you’re not getting that much traffic.
Business owners are aware of the importance of SEO. Odds are your competitors are taking advantage of it to gain the top spots in Google. Even if you offer better products and services, your competitors will get more traffic and sales if they appear before you on Google.
Here are 3 ways to outrank your competitors.
Write better content
If you want to beat your competitors, you need to write better content. Search engines reward websites that publish high quality content regularly. Creating well-researched content with high quality keywords will add to your website’s authority. It will also help you outperform your competitors.
For starters, you can visit your competitors’ blog and see which topics get the most engagement and what keywords they rank highly for. Your goal is to do what they’re doing and do it better. If your competitor has written a 500-word blog about the benefits of social media for small businesses, we suggest that you do the same. But this time, try to make it longer, preferably about 1,000 words. Also, make sure that it is more informative and engaging. Check out Blogger Outreach UK for more info.
Build quality backlinks
High quality and lengthy content can help you rank in search engines. But that’s not enough to get you on the first page of Google. You need to learn how to build high quality backlinks the right way.
Backlinks are the foundation of Google’s algorithm. Good quality content combined with the best backlinks will help you gain better rankings and improve your domain authority. There are several ways to get quality backlinks. Using the skyscraper technique, broken link building, public relations, and guest blogging are just some of them. Not only will they help improve your SEO ranking, some of them would even allow you to piggyback on your competitors’ success.
Enlist your business in online directories and review sites
Most people rely on search engines to find local businesses. Getting listed in online business directories can help amplify your online presence. This improves your chances of reaching potential customers. The more sites you are listed on, the more visibility you get.
Getting listed in online directories encourages people to write reviews about your business. According to a survey that was conducted by MOZ, online reviews make up 10% of how search engines decide to rank search results. Trust is a huge factor in Google rankings. The more positive reviews you get, the more search engines will recognize that it can trust you.
For more information on implementing a review strategy for your business, creating better content, or improving your SEO this year, give Summit Web marketing a call! Summit Web Marketing is the online marketing agency for business owners looking to expand their reach, outrank your competition, and grow their brand.