It may not be obvious, but Pinterest is all the rage in social media today! With over 150 million (yes, million) visitors per month, coupled with its visual appeal, it is one of the best places for a business to be. Not only has Pinterest gained momentum in the last two years, it is now the #8 social platform in use today, and gaining momentum! The majority of users are still, women. Why might this be, you ask? Well, women make all of the purchasing decisions for the home and are the ones who are shopping for the family in general. How can you, the business owner tap into this market? Read below to find out 3 ways you can use Pinterest for your business.
Everything you see on the internet is content. Without content, there would virtually be no internet! The more we can create, the more we can share with others. Businesses can capitalize on Pinterest by creating custom, branded pins. Pins are the driver of this platform. Many shoppers on the platform save pins to boards related to things they want i.e., new living room, new kitchen, updated backyard…you get the idea. If you have a special offer, a really great product that you want to advertise, or a useful checklist related to your product or service that can benefit someone else, you need to get on Pinterest. The sky is the limit when it comes to creating content for the internet and your business.
Another way your business can benefit from using Pinterest is to create boards around topics, ideas and useful information related to your industry. Say you are a kitchen appliance store. You can create information boards such as “Best Kitchen Colors for 2017” or “Kitchen Style”. This way you are building a community around your brand and with other bloggers, businesses, and distributors in your industry. This can beneficial down the road for cross promotions and backlinks.
Pinterest Ads and now VIDEO pins
Yes, you heard right! Video pins. Not only are these an upgrade from the Ads you can post and boost on Pinterest of pins you already have, but now you can create media rich versions of your products and services. This style of communication is taking social media by storm. Video gets more engagement, more share, more likes, and generates more interest than a single photo alone.
Pinterest is fun, vibrant and undergoing a massive growth stage. If you are interested in adding Pinterest to your marketing plan, talk with us. Summit Web Marketing has packages available that include Pinterest, or you can use it along with the plan you already have in place. Don’t miss out on this huge opportunity! Get on Pinterest or download the app. Start to play around with it if you are new to the Platform. And remember, we are here to help!