Blogging can help your business in a variety of ways. In fact, it is one of the most cost effective ways to drive traffic to your site, build brand awareness, and attract prospective customers. As a business owner or an online marketer, you have tried your hand at blogging. Some of you may have done it several times before. If so, then you are probably aware of the benefits of blogging and how it can help your business for the better.
Despite its benefits, most entrepreneurs find blogging quite a chore. This is why some of them end up abandoning their blog. They don’t have time to write a 1,000-word blog post regularly, let alone find topics to write about. Given the speed and ease of using other types of marketing like social media, a lot of people have wondered whether blogging is obsolete. Some have even abandoned their blog altogether.
There is no doubt that blogging is good for businesses. But some of you may be wondering if it is still relevant in 2018? Raise your hand if you’ve asked yourself this question. If you are to ask us, we think blogging is still be beneficial for businesses, big and small, even in today’s social media era.
Here are 5 reasons why we think blogging is still relevant for content marketing today.
Blogs work well for SEO
As mentioned above, there are lots of abandoned and neglected sites on the internet. Google makes an effort to provide its users with unique and relevant information. They check on the time stamps on websites to determine when it was last updated. If you’re hoping to boost your SEO rankings, then you need to update your websites frequently.
Blogging is one of the easiest ways to keep your website updated. If you don’t have a blog, chances are it has been a while since you made some changes on your site.
Search engines love fresh and high quality content. Keeping a steady blog filled with new content is essential to good SEO results. Every time you write a blog post, you are publishing more pages for search engines to index. Keep in mind, though, that Google will only index the page if the content is unique and well written. It’s not enough to write a blog post. You need to make sure that your content is of good quality.
Long-form content gets more traction
If you have a blog, you know very well that writing a blog pot can be time consuming. Creating content takes some time and effort, especially if you’re doing it a few times a week. But if you want to make the most out of your content, you should start producing more long-form content.
There is nothing wrong with the average 400-word content. It is great for attention grabbing since it is easier to read and digest. Plus, it gets your point across quickly. But long-form content wins hands down when it comes to SEO and building authority.
When you search something on Google, you will notice that results given to you feature long-form content. Why? Because these blog posts offer lots of great information as compared to the shorter ones, and most people will find this helpful. These types of blog post not only get read, they also rank and convert well. Consider adding more long-form content to your blog from time to time.
Fresh content encourage people to visit your site repeatedly
A blog is one of the best ways to drive traffic to your site. But if you want to thrive and succeed in the online world, you shouldn’t just settle for cheap traffic that merely inflates statistics. Rather, your goal is to capture the attention of your target audience and turn them into brand advocates.
One of the best ways to capture the attention of your audience is to write about topics they are interested in. If your goal is to attract beginners, then focus on basic tutorials. If you want to attract more experienced readers, then publish more advanced tutorials.
Now that you finally encouraged them to visit your site, it’s time to take steps to keep them coming back. The best way to do this is to stick to a blogging schedule. If you can help your readers solve their problems, they are likely to subscribe to your blog and keep coming back for more. Visitors are less likely to return to your site if you rarely update your site. After all, there is no point in visiting your site if there is no new content to read.
By keeping your content fresh and the discussion among your target audience active and productive, you are giving people a reason to come back to your site. Try to publish a few blogs a week.
It gives your brand credibility
Today’s buyers are smart. Their lives revolve around technology and the internet, and they know how to take advantage of it.
Most people would turn to Google when looking for answers. A blog provides a great way of showing potential customers your expertise in the field you are in. It gives them an opportunity to get to know you before transacting with you. After all, today’s customer’s think long and hard before they part with their money. They want to make sure that you know what you’re talking about and then decide whether or not you are worth investing on.
High quality content will go a long way in establishing authority. Start producing stellar content to establish credibility with your audience. Authority and credibility is important no matter what industry you’re in. This will not only help you stick out in a crowded field, it will also be easier for you to gain the trust of your audience. This authority often translates to more conversions.
Blogs encourage social sharing
Social media has been a part of our daily lives. Often, people would check on their smartphones and log in to their social media accounts upon waking up. As people’s love for social media increases, the more you should take advantage of it.
People are visual creatures. We are wired to respond to eye catching images and visual information. This is the reason why posts with photos get a higher engagement rate on social media. Getting lots of engagement is good. But if you want to generate sales, the goal is to entice people to visit your website. This is where blogs can help.
Sharing your blog posts on social media is one of the easiest and effective ways to drive traffic to your website. People who find your content valuable will click on the link and will be directed to your website. Others may even share this with their family and friends. This is good as it will help you reach a wider audience and increase brand awareness.
The last decade was the era of social media. It has become a major part of the society, and businesses have seen it as an opportunity to promote their products and services and reach out to their audience. It provides an easier to way to stay in touch with their audience and provides immediate results.
Considering the prominent place social media has taken up in our lives, blogging has taken a back seat in recent years. In spite of this, blogging is still relevant for content marketing today. Provided that you do come up with fresh, unique, and well-written content and you keep up with your blogging schedule, it will help your business grow.