When it was first introduced in 2004, Facebook was solely used for connecting with people on a personal level. Facebook CEO and founder, claimed that he isn’t interested in making money. There were no ads at all on the site. Needless to say, the ad-free days didn’t last long.
In 2007, Facebook Ads were introduced. More and more business owners began to realize the power of social media. They started using Facebook to reach their target audience and help them connect with their business. Facebook ads provide an easy and cost-effective way to reach an audience in ways that are often impossible through other channels.
Done correctly, Facebook ads can be beneficial to your business. They can ramp up awareness, boost conversions, and can even help you meet your goals. If you’re still not using Facebook’s paid advertising platform to market your business, then you’re losing out on a lot of huge opportunities.
Here are 5 benefits Facebook ads can bring to your business, along with some tips on how to make the most out of your Facebook ad campaign.
It’s one of the cheapest forms of advertising
If you’re running a startup, odds are you don’t have a wad of cash lying around to spend on marketing. Luckily, you don’t need to spend a huge sum of money to get the word out about your business.
Facebook ads are among the most cost-effective ways to market your business online. Business owners with a shoestring budget often turn to social media to promote their products and services. With Facebook ads, you can spend as little as $50 and still get results. This gives small businesses a huge opportunity to advertise their business in front of a massive audience without breaking the bank.
There are several factors that affect Facebook ads cost. The quality of your ad, the audience you’re targeting, goals, and optimization setting are just some of them. The good news is that you can decide how much or how little you want to spend. You can easily increase or decrease your ads spending any time.
It offers fine tuned targeting
Facebook ads is designed to help online marketers to find audiences that are most likely to become their fans or customers. It offers a number of ways to target potential audience. You can find people based on their interests, behavior, demographics, location, etc. The more you know about your audience, the better you can target them.
With Google, people already know what they are looking for. They are already interested in you and would simply type in your company name or products on the search bar. They are likely click on your ad once they see it. With Facebook ads, people may not even be aware that your business exists. Your goal is to put your ads in front of your target audience. Since most of your audience do not know you yet, they won’t take the time to stop and hear what you have to say, unless you capture their attention. As such, you need to make sure that your ad stands out.
Facebook even offer some advanced targeting options such as custom web audience, and look-alike audience. Custom audience makes it easier for you to find people you’re connected to. They may be your contacts, existing customers or people who have already visited your site in the past. By reaching out to these people, you can foster relationship, gain their trust, and eventually turn them into paying or repeat customers.
Facebook ads can help increase conversion rate
Facebook is one of the best places to get highly qualified leads for your business. This social site offers several targeting factors that allow you to narrow down your audience.
In order to get qualified leads and higher conversions, you need to identify your audience. The more specific you are with targeting facors, the more focused your advertising will be. This allows you to target specific group of people, particularly those who are actually interested with what you have to offer; thus, increasing conversion rate.
You can use Facebooks ads to get engaged with your products and services. If you are launching a new product, we recommend that you create content that is centered on educating your fans about that specific product. Create a short, but engaging video that will showcase the product. Show your fans how to use it. Most people are visual learners. They want to see how it really works. Show, don’t just tell.
Driving people to your landing page is the best way to make a sale. By adding a link to your website, you are encouraging people to visit your site to make their purchases. Make sure your landing page matches your advertising. Your goal is to get people to take action on that landing page. It should be tailored to convert.
Your target audience is already on Facebook
A number of social media sites were introduced in the past few years. In spite of this, Facebook remains to be the biggest and most popular social media platform there is. People aren’t using it less either.
There are over 2 billion monthly active users worldwide. A huge percentage of Facebook users are consistent with their visit, with 1.4 billion people logging onto their Facebook account on a daily basis. Regardless of who your target audience is, there’s good chance that they are on Facebook.
If you’re wondering which social media platform is best for business marketing, you may want to start with Facebook. It’s a behemoth social network. It is one of the best places for finding qualified leads.
Facebook advertising is mobile
More and more people are spending majority of their internet time on their mobile devices. Studies suggest that Americans check their phones more than 150 times a day. Some people even feel a strong urge to check their phone every 12 minutes. We bet many of you are tempted to check your phones right now.
The ads will appear in the newsfeeds, which means your target audience will be able to see them once they log on to their Facebook account. Considering that most people use their phones several hours a day, you’ll have more chances of promoting your products and services.
With the increasing popularity of online shopping, more and more people are going to the web for most of their purchases. Recent survey revealed that 62% of smartphone users have purchased something online in the last 6 months.
You can use Facebook advertising to drive traffic to your website. Considering that most of your visitors are mobile users, you need to make sure that your website is primed for mobile viewing. Otherwise, your visitors will be disappointed and you’ll end up losing sales and wasting ad money.
92% of digital marketers use Facebook advertising. Considering all the benefits listed above, there is no doubt that Facebook is one of the best platforms for your advertising dollars.
Running a promotion on Facebook can help you reach people who are likely to be interested in your business. When done correctly, it can boost your conversions, grow your business, and help you reach your company’s bottomline.
In order to make the most out of your Facebook ad campaign, you need to be specific about your target audience. Also, determine the actual objective that you’d like to accomplish from your ad. Most importantly, refresh your ad every 2 weeks to avoid ad fatigue. Remember, the better your ad performs, the less it will cost.