Over the years, social media has grown to be one of the most popular and widely used marketing options for businesses, regardless of size or nature. With more than 50 million businesses using social media as a part of their marketing campaign, it is clear that more and more entrepreneurs are have recognized the immense opportunity that comes with having a reliable online presence.
While majority of businesses are actually implementing a social media marketing campaign, some entrepreneurs are still in the dark about how it can help their business thrive. In fact, 25% of businesses still aren’t using social media to promote their products or services. If you are among the 25%, then you’re losing out on a lot of business opportunity. Your competition is likely already on social media. You wouldn’t want to be left behind.
If your business doesn’t already have appropriate profiles, we urge you to keep reading. You are about to learn how social media can help you grow your business. Hopefully, these benefits will convince you to make the switch.
Every business owner knows that they need to spend money in order to make money. If you think about it, running a business is expensive. You need to spend money on your products, pay your employees, rent, utility bills, as well as marketing and advertising. After all, no one will be interested in buying your products if they aren’t even aware that your business exists. Unfortunately, small businesses usually operate on a small budget. Unlike big companies, they can only allot a small portion of their funds on marketing.
Social media has proven to be an incredibly powerful way to reach your audience without investing a huge sum of money. It is less expensive than traditional advertising. In fact, it is free, offers unlimited reach, and is available on the web 24/7.
There are paid advertising options on social media. But if you don’t want to pay, that’s fine as well. You can get exposure to millions of people from all over the world by simply creating an account on one or to social media platforms. The only investment you’ll have to make is in the form of time.
Grow your audience
Lots of businesses use social media to grow their audience and get new leads. You can too. By investing a few hours a week on social media, you can open your business to wider audience. Every piece of content you post gives you an opportunity to acquire new leads and customers. If you do not incorporate social media into your marketing campaign, then your inbound traffic will only be limited to your usual audience.
By simply having a social media page for your brand, you’ll be able to get more exposure and grow your audience. Create social media profiles for your business across different channels and post engaging content. Also, using eye-catching images will help get your content noticed in the noisy world of social media. The more people know about your business, the better.
Increase brand awareness
As a business owner, we know that you have a lot on your plate right now. You are probably busy getting your business off the ground. But if you want to thrive or succeed in the business world, you need to get your brand in front of the right audience. Social media is one of the best places to get the word out about your business.
When used correctly, social media can help increase the visibility of your brand. It can help you spread the word about your business and increase your brand recognition.
To get started, create a business account on different social media platforms. Focus on the platforms where you can find the most target users for your brand. Also, share content that your audience will find valuable, entertaining, and interesting. You may also offer deals, promos, and time-limited bargains on social media. These strategies will help attract the attention of buyers and make them more interested in your brand and products. These tricks will also ensure that your brand stands out among rivals and mediocrity.
Keep in constant communication with your audience
Social media provides businesses an opportunity to communicate with current and prospective customer on a personal level.
Try to interact with your fans and followers on social media. Ask questions, start conversation, respond to their queries or comments, and resolve issues. Don’t forget to listen to what people say about your brand. This will help you gain traction and start conversation in the social sphere. Plus, it will help you develop a stronger relationship with your audience, which is a crucial step towards a sale.
If you’re not using social media to maintain a two-way communication with your audience, then you’re missing the point. Social means interacting with other people. Without interaction, your social media campaign is bound to fail.
Better customer satisfaction
Social media has become a ubiquitous part of our daily lives. Most people share their day-to-day experiences with their family and friends on social media. Sometimes, they even use it to air their disappointment about a certain product, service or business. In fact, many of them prefer to use social media when reaching out to a business for customer care.
One bad feedback can negatively affect your business. As such, you need to act fast when you receive one. Customers want to make sure that their complaints are heard. They also want a fast response. Studies suggest that 42% of consumers expect a response within an hour of their post or message.
Social media is public. Often, customers will give you a negative review or tag you in their post. People will judge you based on how quickly you respond, how you handled the complaint, and how the whole thing ended. If you want to keep your customers happy, try to resolve issues quickly. Communication should be timely, friendly, brief, and sensitive. If the issue can be resolved in public, try to answer publicly. If not, converse with the customer in private.
Responding to complaints and negative feedbacks give consumers an assurance that you’re attentive and that you care about your customers. Make sure that your customers receive a speedy response and learn how to handle issues like a pro.
Humanize your brand
Social media market is about engaging with your audience. It makes it easier for you to reach out to your target audience and help you develop a relationship with them. If you want to humanize your brand, social media is the best place to start.
Some entrepreneurs assume that people would see them as experts if they converse with their audience in a businesslike way or use industry jargons. Big mistake! If you want to gain people’s trust, then you need to converse with them using simple, everyday language. Speak to your fans and followers as you would with your family and friends.
Humor is also provides a great way of interacting with your audience on social media. Infusing humor into your caption and quote posts. It will help you get more followers and keep them interested. It can even help your posts get higher engagement. Make sure, though, that your humor doesn’t hurt other people.
Higher conversion rates
Most businesses promote their products and services on social media. Since most people spend a few hours a day on social media, chances are they’ll see your ads and/or content. Often, these contents are accompanied with links to your website. By sharing your content on your social media accounts, prospective customers will be one click away from you.
Just because you have captured the attention of your audience, it doesn’t necessarily mean that they’ll buy from you. Today’s buyers are smart. They don’t just buy stuff from anyone. They want to make sure that they’re transacting with a legit and reliable companies. This is where social media comes in.
Consumers are more likely to follow you on social media if they are interested in your products and services. If you want to turn your audience to paying customers, you need to gain their trust. Lack of trust is a potent conversion killer.
The number of conversions you get will heavily rely on the social media platform you choose. If you want to make more sales, then you need to choose the right platform. You may be able to reach the widest audience on Facebook, but you are likely to make more sales if you setup an account on Pinterest. Pinterest users use the platform to get inspiration or plan purchases.
If you are ready to take your business to a more personal level, attract the right customers, and promote your brand or business using social media, contact us for a free 30 minute discovery call and we can get you moving in the right direction.