Social media marketing is now a substantial part of every marketing campaign. Often, businesses use it to increase brand awareness and engage their audience. It can also be a powerful tool for generating leads.
Social media can be a goldmine for leads. The problem is that many businesses still struggle with leveraging it for lead generation. If you are one of them, we urge you to read on.
Here are 7 foolproof ways to generate leads on social media. Use these tips to improve your lead generation and double your conversions.
Choose the right social media platform
Having a solid social media presence is a must in today’s digital world. But with the increasing number of social media platforms, engaging users across multiple platforms isn’t ideal. Not only is it a waste of time and resources, you are less likely to get your desired results if you do this.
To get the most out of your social media marketing efforts, you need to narrow down your options and pour your time and efforts on social channels that will help you meet your goals. Focus on platforms where you can reach your target audience and get the exposure you are looking for.
Content is still king
In today’s social media era, most people think that blogging is no longer relevant. Given the speed and ease of social media marketing, some have decided to abandon their blogs and focus on social media marketing. This is a big mistake.
According to studies, companies that blog generate 67% leads than those who don’t. Despite the popularity of social media, there is still a huge demand for high quality content. Creating content may seem like a chore, but it should still be a part of your marketing campaign.
Your fans and followers may be enjoying the photos and videos you share on social media, but that doesn’t mean that you should focus on that type of content. To help you collect new leads, you need to mix things up and create fresh content types. If you want people to see you as a rich source of information, make sure that you write high quality blog posts regularly. If you can do that, leads will flock to you. Eventually, they’ll see you as an industry expert.
Another option is to produce an e-book. A well-written e-book will allow you to educate potential leads and show people what you know about a certain topic or industry. More importantly, it can help you capture leads in the sales funnel.
Promote gated content
Gated contents are a powerful tool for lead generation. Here, users are required to fill out a form in exchange for the content. Often, users will have to like a page on social media or sign up for an email list. Once they have completed the action, that’s the only time they get the content.
According to studies, 80% of B2B marketing assets are gated. Keep in mind, though, that this will only work if you are giving away some valuable pieces of content like ebooks, case studies or webinars. People should trust that the content is valuable enough that their name and email address is just a small price to pay for what they’re getting in return.
If you are running a startup, then most of your target audience know very little about your brand. Many of them haven’t purchased from you either. At this point, you should develop build a relationship with them and gain their trust. It is best if you provide good quality content without asking anything in return.
Word of mouth campaign
In the digital realm, word of mouth or referrals are the most valuable sources of leads. In fact, more and more people are actively looking for solid recommendations from family and friends. They believe that if a certain product was recommended by someone they trust, it must be pretty good. Come to think of it. How many times have you purchased a particular product or tried eating in a restaurant due to a recommendation from a family, friend or an online influencer? Chances are, you have also shared your experience with others.
Today’s consumers are smart. They no longer rely on brand advertisements. In fact, many of them would read online reviews and feedbacks before making a buying decision. Do not hesitate to ask your previous customers to leave a review or feedback. Some people would be more than happy to refer your brand to family and friends, especially if they had a good experience with your company. These people will help you spread the good word about your brand and will help you gain the trust of potential buyers.
Run a contest or a giveaway
Social media contests and giveaways are a great way to increase brand awareness, generate leads, and engage with your audience in one go. But for this to work, you need to create a contest that appeals to your target audience.
How many times have you seen an advertisement saying you could win an iPad if you enter their contest? Sure, this can be an effective strategy for increasing the number of participants. But by giving out something that isn’t related to your business, you aren’t attracting the right audience. You need to appeal to prospective customers, not just entrants.
Remember that your goal is to generate leads and increase sales. That said, you need to run a contest that is targeted to your ideal audience. Instead of giving away an iPad or an iPhone, it is best to offer something that relates to your business. You want to make sure that every person who entered the contest is interested in what you have to offer.
Use social media advertising
Today, more and more businesses are realizing the importance of having a solid online presence. But with so many businesses vying for the attention of consumers, it is important that you find your target audience and engage them. But with billions of people on social media, how will you be able to do that? This is where social media advertising comes in.
One of the benefits of using social media ads is that it can help you reach your exact audience. Facebook advertising, for instance, is the most targeted form of advertising. It offers a plethora of targeting options, so you can bring your message to highly specific audience. You can advertise to people by location, age, gender, interest, and behavior. It is also the cheapest form of advertising today. With social media ads, you can keep the advertising cost low while ensuring that you get high quality leads.
With a well-articulated advertising plan, you are likely to see an increase in brand recognition, grow your online presence, get more leads, and increase conversion rates.
Create unique hashtags
Hashtags are an important part of any social media marketing campaign. They aid in content discovery and optimization. When used appropriately, they can also help you expand your reach; hence, increasing brand awareness and recognition. In fact, studies suggest that posts that contain hashtags get more engagement than those without.
With the widespread popularity of hashtags, they can help your brand become a part of a trending conversation. They work well for monitoring your brand and allow you to take part in conversations that matter to your target audience. They help people discover your content and help you find like-minded community members.
Branded hashtags can supercharge your social media marketing efforts. If you are considering using a branded hashtag, we suggest that you check for uniqueness. Nothing is more frustrating than promoting a branded hashtag, only to find out that it is being used by someone else.