In today’s digital world, social media marketing is vital to businesses of any size or industry. If done right, it can be the catalyst for brand growth. In fact, it can create waves of positivity to improve brand awareness and increase conversions.
While most businesses make an effort to provide updates about their products and services and educate their audience, many of them underestimate the value of engagement. Promoting your business on social media isn’t enough to get you the sales. The key to achieving business growth is in the engagement.
Here are 7 social media engagement strategies to boost shares and conversions.
Get to know your audience at a deeper level
As a or digital marketer, your goal is not just to increase the number of followers, but to attract people who are interested in what you have to offer. It is essential to understand who your audience is, what thy are interested in, what motivates them, and what they need.
Analytic tools such as Google Analytics will help you create buyer personas for your social media audience. Use that insight to get to know your audience at a deeper level, tailor your social strategy, and optimize your efforts.
To spark engagement, you need to create exceptional content that is tailored to your audience. The more you know about your audience, the better you can tailor your message to reach them. This, in turn, will make for a more engaged audience.
Create content that is worth engaging with
There are hundreds of thousands of content being shared on social media every minute. With such an influx of content on social media, catching and sustaining the attention of your audience has become more difficult than ever. As such, you need to be serious about creating stellar content that stands out.
Content is the critical piece in the social media puzzle. If the content you share is high quality, likes, comments, shares, traffic, and even conversions will come naturally. You don’t even have to ask for it. However, if you’re sharing a bunch of low quality contents, you may not get much traction. Remember, your social media marketing is only as good as your content.
Your company blog is the best place to turn to for social media content. Sharing a link of your blog on social media will not only ensure you have something new to share with your followers; it will also drive potential customers to your site.
Use eye-catching images in every post
If you want to get your content shared like crazy and double your social media engagement, add eye-catching images in every post.
Great images make us stop and look. They don’t just draw viewers, they can also spark engagement. Studies suggest that Tweets with images receive 150% more retweets. Meanwhile Facebook posts with images get 37% higher engagement than those without. Because of this, 80% of marketers use visual assets in their social media marketing.
Make your social media posts more interesting with images and infographics. Designing your own images gives your posts a better chance of becoming more memorable. If you’re not a designer, don’t worry. There are lots of sites out there that offer stock photos. Make sure, though, that you use high quality stock photos. Using cheesy stock photos will not only hurt your brand’s reputation, they will also deter your fans from sharing your posts.
Run contests and giveaways
The ultimate goal of holding contests and giveaways is to get your fans and followers excited and attract attention in a saturated marketplace. It can get you the extra publicity you need to increase brand awareness.
When done right, contests can help boost customer engagement without blowing your marketing budget. They prompt customers to talk about your products, services, and company to their family and friends.
If you really want to inspire your audience, then you need to get to know them better. Make sure that the prizes are relevant to your audience. By giving away something valuable, your audience will be inspired to make their first move, reach out, and interact with your brand.
Incorporate humor into your social media posts
Consumers today are smarter and more cautious. They can easily tell if a brand is just trying to sell to them. If all your content is overly promotional, you may end up losing your fans and followers. Injecting humor into your social media posts is a great way of showing your audience the human side of your business.
Everyone likes to laugh. After all, people use social media to be entertained. Posting content that is humorous is a great way for brands to engage their audience. It can help break down the walls between your brand and your fans, and even put people at ease. From here, you can create an environment where you can build trust.
Giving people a good chuckle increases your chance of social sharing. People are likely to share your content with their friends if they think it’s funny.
Need some help getting more engagement on social media? Try asking simple questions that beg for a response.
Asking questions trigger a natural answering reflex in humans. It is an easy and effective way to increase social media engagement, spark a conversation, and create a sense of community.
The goal of asking questions is to get people talking and encourage self-revelation. That said, the questions do not necessarily need to be business-specific. Don’t be afraid to ask general question.
When people starts answering your question, make sure that you respond to each and every one of them. Do not miss the opportunity to join in on the conversation. You want to keep the conversation going and encourage more people to chime in.
Timing is key for better engagement
When creating content, your goal is to get in front of a wider audience. You want your posts to get engagement within the first few hours of posting. Otherwise, it will get lost in the sea of posts.
What and when you post can make a huge impact on social media reach and engagement. If you’re a social media manager, you want to publish posts when your audience is most active.
Since every business caters to a unique set of audience, there is no standard time for posting. Kick off your research by testing different publishing times and track when you received the most engagement.
A well-timed post can lead to more shares, comments, likes, and click-throughs. Identify the best time to post on social media to keep you basking in the lime light of adoring online fans.
Social media is valuable for businesses of any size of industry. Majority of businesses rely on social media to connect with their audience and increase brand awareness.
Social media success doesn’t always equate to the number of fans and followers you have. It only matters if your audience actually cares and consumes your content. Instead of just cranking up the number of posts on social media, it is best to focus on creating content that pushes your audience to take action.