There is no doubt that social media is imperative to growing a profitable business online. But with the surplus of content, brands are having a hard time cutting through the social media noise. This is where email marketing comes in.
Email marketing provides a very personal way of connecting and engaging your audience. When you write social media posts, you are addressing your audience as a whole. But if you send them an email, it feels like you are talking to them one-on-one. Plus, emails do not disappear in a crowded stream of posts of family, friends, and acquaintances. They stay in the recipient’s inbox until they acknowledge them.
If you want to build your business in today’s digital era, you need to create and maintain an active email list.
Here are 7 easy ways to grow your email list.
Create a trustworthy landing page
A landing page is the section of a website that is created for the sole purpose of convincing a visitor to act – either to download, sign up or buy.
Your landing page can help people decide whether or not your products or services are worth their time and money. You should be able to articulate your value proposition on your landing page. Even if they’re just signing up for a free trial or subscribing to your newsletters, they need a solid reason to join your list. To reassure visitors that they are making the right decision by signing up, include a list of free trial benefits, testimonials, guarantees, trust seals, and other social proof. No matter what you are selling on your landing page, it is vital that you have a clear, crisp call-to-action. Make it very clear how to subscribe.
Make sign-up simple
You want your sign up form to be short and simple even if you are offering a large piece of information in exchange for an email address. If a user needs to take too many steps to get their email on the list, they may lose interest. The subscription process should be as quick and painless as possible. Complete the form, press the subscribe button, and confirm the subscription.
Even if you want to know everything about your potential customers such as their age, location, and interests, the opt-in form isn’t the best place to ask for these types of information. Ask for the minimum information required and keep sign-up forms short.
Also, it is best to have a form on every page. This way, visitors will be able sign up quickly and painlessly when they happen to land on your website. The fewer barriers you put in the way, the more likely will people sign up.
Offer something for free
Nothing is more attractive for a potential customer than a free item or a free trial for a service they haven’t tried yet. Whether it’s an ebook, a course, a webinar, video series or a free trial, make sure there is something in it for them. Call-to-actions such as “Get the ebook or Join for a free month” will remind users what’s waiting for them.
People won’t give you their email address unless you give them something in exchange. Netflix, for instance, offers a free month subscription for new members. Prospective customers will be able to try their services for free, but in return, they’ll have to register.
Since it’s a free trial, they don’t have to commit to sign up. Plus, they don’t have to worry about canceling their subscription if they don’t like it. It’s a win-win situation.
Create evergreen content
Ideally, your lead magnets should be content that doesn’t have an expiration date. Evergreen content provides long-term value to your audience. It stays fresh, valuable, and relevant even after months or years of writing them.
Since the content is timeless, it can sit idle for quite some time while still working hard in drawing in interested parties to your site. You can use these leads to build an email list.
Evergreen content does not work on its own. You need to continue sharing it across different platforms. Also, revisit it every couple of months and keep the content updated. Don’t forget to include a call to action in your blog posts.
Instead of putting the call-to-action at the very bottom of the post, consider having a CTA slide in mid blog post. If your content is good, CTA phrase like “Get our tips straight to your inbox” will encourage readers to subscribe to your newsletters.
Exclusivity can be a powerful weapon when it comes to customer experience and engagement. Why? It’s because people hate missing out.
Exclusivity works because people like to be in on the secret. More often than not, offering exclusive content can be incredibly effective at getting your audience to take action. If they want access to the exclusive content, they’ll need to provide their email address.
If you are planning to release new products in the coming months, you can ask people to sign up to your newsletters to get exclusive updates about the product – behind the scene videos, release date, and discount. Let them know what they’re missing out by not subscribing.
This strategy will only work if you already have some loyal customers. Also, there has to be a demand for your product.
Hold a contest
Hosting a contest on social media can be a part of your opt-in strategy. It offers a great opportunity to draw entrants and voters to your page.
Let them know that you’ll be giving away amazing prizes and giveaways, but an email address is required for people to participate. Direct each participant to your landing page to collect the entries.
When done right, a social media contest can help you build your email list and boost your engagement at the same time.
Add a sign up form to your Facebook page
In 2014, Facebook allowed users to add a call-to-action button at the top of their Facebook page. The CTA button link to any destination on or off Facebook that aligns with your business.
There are 7 CTA buttons to choose from. One of them is “sign up”. If you want to build a database of email subscribers, we highly recommend that you choose Sign Up as your CTA button. This will send your fans to a landing page where they can subscribe to your newsletter.
Studies suggest that email produces a higher return on investment than any other channel. The problem is that your contact’s email address change as they move from one company to another. Others may opt-out of your email communication. That means, your email marketing database degrades by about 22.5% every year. To keep your numbers moving up, you need to constantly add fresh contacts to your email marketing campaigns.
Email marketing isn’t just about growing your email list. You don’t just grow your email list and leave it. In order to succeed, you must deliver value to your audience. Most importantly, you need to develop a relationship with those people.
When people give you their email address, they are giving you a chance to market to them. Do not waste that opportunity. When done right, email marketing can help you turn subscribers into customers, and customers into brand advocates.