Social media has transformed the way we communicate with each other. Over the years, it has also affected traditional way of marketing and how we do business.
With over 2.3 billion users from all over the world, businesses of all sizes are realizing the importance of social media marketing. Social media marketing helps you target your audience and build a relationship with them. It also boosts your site’s SEO and drive targeted traffic. When done correctly, social media marketing can even help you increase your sales. Not having an active social media presence at this point will put you at a disadvantage.
Social media can be overwhelming, especially for those who are just starting out. Social media tools will make it easier for you to manage multiple social media profiles in one dashboard. Different tools have different functions, but most of them allow you to schedule posts in advance, track specific keywords, and manage multiple profiles.
Every brand should have a dedicated social media management tool. Here are some social media marketing tools that can help your business thrive and make your life easier.
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MeetEdgar is a tool that allows you to recycle old posts. Simply build a library of social media posts and Edgar will schedule them for you. Once your posts go live, the tool will automatically put it back to the bottom of your queue and will be recycled later on.
Re-sharing content may appear irksome, but it ensures that you stay in the public eyes. It will also help you grow a bigger audience without the extra work. With Edgar, you no longer have to spend countless hours refilling and rescheduling your social updates. It takes the time-suck out of social media.
Price: Solo: $30/month
Contests are one of the fastest and most cost-effective ways to increase your engagement rate. If you are in search of an app or a tool that will help you run contests and promotions on social media, you may want to give WooBox a try.
WooBox is a social promotional application that is ideal for brands and businesses that want to increase their reach and expose their brand to new audiences. This app allows you to setup and run a powerful Facebook promotional campaign and contests. It also makes it easier for you to track your contests and promotions. This will make it easier for you to determine whether or not your marketing strategies are effective, and what you can do with your future contests and promotions.
Price: Premium plan: $99/month
Corporate plan: $149/month
Enterprise plan: $249/month
SproutSocial is an all-in-one tool that is designed to help social media managers publish posts, engage with their audience, and measure their performance all in one place. It connects with different social platforms such as Facebook, Instagram, Twitter, LinkedIn, and Google+.
Sprout Social has a well-organized dashboard, where the subject area is divided into 6 sections – messages, tasks, feeds, publishing, discovery, and analytics.
Price: Small: $49/month or $39/month billed annually
Medium: $99/month or $79/month billed annually
Large: $199/month or $150/month billed annually
Enterprise: $299/month or $239 billed annually
Agorapulse is an all-in-one solution for social media managers. It has tools for almost everything you could possibly need for social media marketing, monitoring, and management.
Since everything is shown in a centralized dashboard, you can do almost every task from there – scheduling and publishing content, monitoring all relevant social conversations, replying to all your conversations, and tracking the effectiveness of your social media campaign. As everything is in a unified interface, you can get all these tasks done in as little as 15 minutes. Now, you’ll have more time to spend on the more important stuff or do things you absolutely enjoy.
Price: Individual: free
HootSuite is one of the oldest and most well-known social media management tools out there. It is easy to use and offers a whole slew of useful features, which is why I recommend it to business owners.
Keeping your followers engaged can be a challenge. HootSuite helps you manage your social media profiles, find compelling content, and schedule your posts. It also helps your find out what people are saying about you or a topic in a certain area. HootSuite also has a powerful analytics feature that will help you determine how your followers engage with your content. It gives you a snapshot of your social media activity to track trends and measure growth.
HootSuite has a free and a paid version. Depending on your plan, you can manage at least 20 social media profiles. You can also do bulk scheduling and custom analytics. The free plan, on the other hand, allows you to manage 3 social media profiles, schedule up to 30 posts, and do basic analytics.
Price: Individual: free
Buffer is one of the most recognized tools in the industry. This tool is primarily designed for scheduling and sharing posts. With Buffer, you can schedule social media updates and blog posts for weeks or months in one go. It has a crisp and clean interface, which makes it easier for you to schedule content across various networks.
Just like the other tools on the list, Buffer also has a built-in analytics tool that will help you identify which posts get the highest engagement rate, and which ones don’t get enough traction. It will also help you determine the best time to post to maximize your reach and engagement.
Buffer has a free and paid version. The paid version is great for businesses as it allows you to manage different social media accounts. The free version is less useful as it limits the number of accounts you can link.
Price: Microplan: $39/month
Pro: $99/month or $79/month billed annually
Plus: $179/month or $139/month billed annually
Large: $299/month or $239/month billed annually
Enterprise: $499+/month or custom plan tailored for you
BuzzSumo is a powerful social media tool that helps you find and analyze content that are trending across your niche. It has the ability to look back a few months to a year in time to find the most shared content on the internet. Knowing what topics are trending on social media, this will give you an idea what to write about and plan your future content.
By incorporating BuzzSumo into your social media marketing strategy, you can be sure that you’re putting out content that resonates with your audience and will get noticed on social media.
Price: Canva: free
Canva for work: $12.95/month
Humans are visual creatures. Beautiful captivate our attention. The same goes with social media posts. Studies suggest that content that includes attractive and eye-catching images get three times more shares, likes, and comments than those without. If you want to get noticed on social media, we recommend that you use visual content.
Canva is a design platform that is built for non-designers. With user-friendly applications, vast selection of templates, fonts, and images, you can easily create different types of content – presentations, documents, header templates, posters etc. You can also create stunning and professional-quality images for your blogs and social media posts, even if you’re not graphically inclined.