Launching and growing a business is an incredible adventure. With a long list of tasks that need to be accomplished, it can be difficult to stay on top of everything. The good news is that, there are a bunch of social media tools at your disposal.
If you want your social media campaigns to scale, then you need to the right tools to help you manage and optimize your posts. These social media tools will help you schedule your posts more efficiently, grow your visibility, and measure the effectiveness of your campaigns.
There is an endless list of social media tools out there. Since we can’t mention them all in one blog posts, we thought it would be great to discuss some of the best tools that can help you manage your social media empire.
Here are 8 marketing tools that will help you dominate your social strategy. Hopefully, you can find one that suits your needs.
Professional – $19/month
Team – $99/month
Business – $599/month
Enterprise – Contact them for pricing
Hootsuite is one of the most widely used tool for managing social media. In fact, it has served more than 100 million users across 175 countries and relied upon by several Fortune 1000 companies.
Hootsuite makes finding, managing, scheduling and reporting on social media content easier. With this social media management system, you can post updates, schedule posts in advance, read responses, monitor what customers are saying, and measure analytics in one place. You don’t need to log in to each site individually. No need to remember pesky passwords either.
Price: Small – $39/month
Medium – $79/month
Large – $159/month
Enterprise – $239/month
AgoraPulse enables you to put all your social network in a unified interface. The dashboard is very straightforward and easy to use. Plus, it comes with some amazing features that would make your social media management easier.
The tool comes with a calendar function, where you can see your entire marketing schedule at a glance. This makes it easier to queue, schedule, and publish content. Another big feature is the social media inbox. It works very much like an email account would. With this feature, checking all of the social media updates that require your attention is a breeze. The tool ensure that you won’t miss a comment, a message or a tweet. It also comes with tools that provides you with statistics and insights to make your social media marketing more effective. You can even see how your social media marketing stacks up against your competitors.
The number of social media users is increasing every day. As a result, there’s a lot of noise on social media. Getting noticed on social media can be challenging. Even if you have 10,000 followers, the number of people who will sees your posts is much smaller than expected. Edgar re-uses your past posts and cycle them through your library of category-based posts to ensure that these posts won’t go to waste.
Consistency is key to ensure that your brand stays in the public eye. Since Edgar automatically re-shares your content, you can engage with your audience with way less work. It keeps your social channels populated with your posts while you focus on other important tasks. This tool is ideal for businesses that create evergreen content.
IFTT (If This Then That)
IFTT is a service that automates all web-based activities using formulas or recipes that include a trigger and an action. Recipes allow for an infinite number of combinations. For instance, you can set it up to notify you when specific hashtags are used by key influencers. If you want to receive an email when you’re mentioned on Reddit, you can do so with IFTT.
Automation of small processes like these can save you a lot of time. Now, you can spend more time on more important tasks. The best part is it’s completely free to use. Use IFTT to minimize the little tasks that eat at your day.
Price: Growth – $60/month
Professional – $300/month
Enterprise – $1,200/month
CoSchedule is an all-in-one marketing calendar that will help keep your entire marketing strategy on track and make your life easier. It allows you to effectively plan, create, and promote your content in one place. You can see the whole content picture at a glance.
Collaborating with team members is also easy with CoSchedule. By adding tasks to every project on your calendar, you can streamline your team’s marketing process and keep everyone on the same page. The entire workflow is in one place. Hence, it eliminates the need for constant email reminders.
Bit.ly is well known as a URL shortener. The site generates a unique shortlink when you paste a URL into Bit.ly’s search bar. This makes sharing your blog posts easier, particularly on Twitter. With a shortened URL, you can share the link and describe the content in under 140 characters.
One of the reasons bit.ly has received so much attention is because it provides valuable statistics for each of your shortened URLs. This way, you’ll have an idea which site brings you the most visitors and how successful your posts are.
Price: Basic – Free
Pro – $15/month
Small – $99/month
Medium – $199
Large – $399
Buffer is one of the most popular tools. The beauty of this tool is that it allows you to manage multiple social media networks from one place, and manage everything from there. No need to log into multiple social media accounts. No more wasting time.
If you find an article that you think your LinkedIn connections or Twitter followers will find interesting, simply click a button in your browser to add it to your queue. You have the option to post it straight away or set your posting schedule to ensure that it gets the optimal reach it deserves.
This nifty tool will help you save time and energy trying to handle your social media posts manually. Take the headache out manual social media posting with Buffer.
Price: Canva – free
Canva for work – $12.95/month
Canva Enterprise – Contact them for pricing
Photos and videos are highly influential on platforms like Instagram and Facebook. Incorporating beautiful visuals and graphics into your social media marketing campaign will help you capture the audience’s attention and give you an edge over competitors who mainly publish written content. Canva has all the tools you need to create consistently stunning graphics for projects big and small.
With budget-friendly price rates, over a million fonts and images, and user-friendly applications, Canva is a design tool platform that is ideal for those who are not graphically inclined. It can help you turn any idea into a powerful, stunning design. Whether you need some visual charts to go along with your blog or you require graphics for your presentation, Canva has you covered.
As a business owner, one thing you probably don’t have is time. It can be overwhelming to think of all the tasks you need to accomplish each day. You need all the help you can get to supercharge your social media strategy. Social media tools can help you do just that. These tools will help you manage multiple social media profiles, schedule posts, monitor the effectiveness or your campaign, and accomplish all of your social marketing goals.
If there is a tool you love that we didn’t mention, please feel free to give it a shout in the comments section.