We are bombarded with tons of new content on a daily basis. If you have a blog, you know how difficult it is to capture the attention of readers, let alone convince them to come back to your site. If you want to succeed in the content-driven world, writing high quality content isn’t enough. You need to produce content that is enthralling and interesting enough to attract readers.
The best content is not only informative, it is also interesting and engaging. Remember, an engaged reader is a happy reader. Use these tips to attract new readers and keep them coming back for more.
Write interesting, engaging content
Internet user’s attention are shrinking by the day. Your goal is to hook and reel the reader in right away. Use compelling headlines. Also, the first sentence should be able to reel in the reader. You can start with a story, statistics, quote or a thought-provoking question.
For your next blog post, whip up something awesome. You want to keep the reader’s attention and encourage them to finish reading your article. Make sure your content is valuable. You can use a quote that meshes up with your topic, include statistics, and add lots of interesting information. You can also make the reader laugh. Remember, people don’t just want to be educated, they also want to be entertained. Your goal is to hook the readers and keep them reading, so make sure that your content is fun to read. If your content isn’t interesting or exciting, people won’t hang around to read the rest of the article.
Consistently write informative, engaging, and unique blog posts to keep your readers coming back for more.
Make your content visually appealing
Visuals will make your content more engaging and look visually appealing. They are essential for drawing in and maintaining the attention of your audience.
Adding an image or two to your blog posts can make it look more detailed. This is beneficial if you’re writing a short post. It doesn’t increase the word count, but it makes the post look longer. A word of caution, though. Including too many high-quality images can hamper your blog’s loading time.
Attractive copy keeps readers interested. Studies suggest that people view images more than they view actual written words on a page. Make sure that you add at least one image to every blog post, preferably at the beginning of the post. There is no harm in adding a photo for every 350 words or so. It can help keep your readers captivated.
Don’t just add any random picture to your article. Rather, choose an image that is relevant to the context of the article.
Speed up your load time
Google wants blistering fast websites, and so does your readers. The average users are impatient. In fact, people expect your site to load in less than 2 seconds. If your site takes more than 3 seconds to load, then they’ll abandon your site. This is the reason why it’s important to reduce your blog loading time.
There is no point in writing high quality blogs if readers will be leaving your site without even reading your content. Optimizing your images, investing in a better theme, and removing unwanted plugins can help speed up your blog’s loading time. Monetizing your blog is good, but your ad banners can lead to slow loading time. Avoid using too many advertisements.
Optimize your site for mobile users
Almost half of the entire population owns a smartphone. These days, majority of digital content consumption happens on mobile devices. The problem is that, not all sites are optimized for mobile users. If you run a blog, make sure that you cater to your mobile audiences.
Mobile internet usage has been steadily growing since 2009. About 1.2 billion people are accessing the web through their mobile devices. With the explosion of mobile usage, it is important now more than ever to optimize your blog for mobile. If your blog isn’t mobile-friendly, it will be impossible to a bulk of your readers to interact with you. Studies suggest that 46% of users are less likely to return to a site if they had trouble accessing it from their smartphone. That’s a huge percentage of potential readers lost forever. You’d be totally crazy to ignore mobile visitors.
Streamline and break up the text
Most people do not like reading lengthy blocks of text. That said, you shouldn’t welcome your readers with a solid block of text. If you do, they are less likely to stick around. Come to think of it. How many web pages have you closed before reading to the end?
As mentioned above, more and more people are accessing the internet through their mobile devices. If you do not break up your content, then they’ll have a hard time reading your content. Use sub-headlines and bullet points to make it easier for your readers to scan through your content. Also, it is better to break your content into shorter sentences and paragraphs. This way, people won’t get intimidated by the large chunks of texts.
Regularly promote your posts on social media
You’ve spent countless hours writing killer content for your blog. You can write the most informative and engaging post, but your efforts will be put to waste if no one will see it. If you want to deliver a steady stream of visitors to your blog, I suggest that you promote your posts on social media. It will help you get more traction and generate more social shares.
Not all social media platforms are created equal. Different social media platforms cater to different demographics. The key is to identify your target audience and determine the best social media channel for promoting your blog to get the most out of your efforts.
Show some personality
Most people think of business blogs as stiff and boring. If you are having a hard time attracting new readers, it may be because your blog posts lack personality.
You can still be professional while showing your personality. Don’t be afraid to be personable. When writing blog posts, write from the first person. First-person writing is much more interesting and engaging.
Add personal flavor to your blog content by sharing real life examples, stories and experiences. Opening lines like, “I want to tell you about my experience…” or “Me and my partner recently faced a challenge….” will keep your readers engaged and encourage them to keep reading to the end. Be open about the challenges you’re facing in your industry.
Write in a friendly tone rather than just a factual one. When writing a blog post, write as if you’re writing an email to a friend. Talk directly to your audience. Let your readers know that there is a real person behind that blog.
Follow a posting schedule
You know how important it is to publish killer content – all bloggers do. You know you have what it takes to create great content, the problem is that you don’t write consistently.
If you want more readers, you need to keep blogging. Find your perfect blogging routine. You don’t have to post every day to be successful. If you think posting everyday may not work for you, maybe once or twice a week is better.
Your blog readers will be looking for new posts. Give them a reason to come back to your site. People may start losing interest if there isn’t anything new to read.