Billions of searches are conducted every single day on search engines. Often, people use Google to find products and local business. Unless your site lands on the first page of Google, people may not even know your business exist. Why? It’s because most people don’t really bother checking past the first page of Google.
If you’re a business owner, who is looking to improve your sites SEO rankings, you came to the right place. Here are 3 quick and actionable SEO tips that work like a charm. Follow these tips and watch your website rise the ranks of search engine results.
Content is king
How people interact with your site has an effect on your SEO rankings. As such, you want people to visit your site, read your posts, become a loyal reader, and purchase your products. In order to achieve that goal, you need to create content with your readers in mind. Write content that is informative, valuable, and interesting to your audience. Not only will they appreciate it, Google will also reward you for it.
If you want to build a thriving business, you need to get smarter with your content. You must write for your readers, not for the search engines. Never prioritize search engines over the people who are actually reading your blog posts.
Mention keywords where they matter most
The right keywords make it easier for people to find your site. Once you’ve found the right keywords or key phrases, it’s time to incorporate them into certain areas of your posts. Use the keywords in the title, URL, sub-header, the actual text itself, as well as in the images. This will be helpful in showing Google what the blog post is all about.
Get internal external links
Entrepreneurs and bloggers hoping for strong SEO should employ a link building strategy to improve blog authority and ranking.
There are two kinds of links – internal and external links. Internal links are links that connect one page to the other within the same domain. Whenever you write new content, try linking it to older content on your website. By doing this, you’re encouraging people to read related content in your site. This can help drive traffic to other pages, reduce bounce rate, and eventually improve your rankings.
External links are links that point to a different domain. It’s either a link out to another website or another website links to you. Directing your visitors to a different website may add little in terms of strategic value, but it is a great way to make connections and get your content out there. Every time you link to another site, they’ll see that you’re linking to them. Some would return the favor by linking back to your site.
Incoming links are considered as votes of trust. Search engines consider websites with more incoming links as more popular and important than others, so they are shown first in search engine results pages.
The quality of external links also matters in SEO. Google measures authority of a website based on the sites it associates itself with. External links are more valuable if they came from popular and high-ranking sites.