Search engines like Google has been a vital part of the internet. People rely on it for almost everything. They use it to search for products and services online, read product reviews, and even find answers to simple questions. Most people are more likely to click on the first 3 suggestions that come up in the results page. Many of them don’t even bother checking the succeeding results.
If you have a website, blog or online business, you want to appear as high in the search engine rankings as possible. As such, you need to take advantage of SEO to gain visitors and help grow your business.
Blogging is actually essential to good SEO results. Here are 3 ways blogging can help your website’s search engine rankings.
Connect with your audience
In today’s competitive market, building a relationship with your audience is more important than ever. Blogging can help you do that.
In order to capture the attention of your audience, you need to consistently write content that is optimized for specific customers. Every blog post you write should empower your reader in some way. People are more likely to share posts they find interesting, informative or entertaining with their family and friends. This will help drive traffic to your site. When Google notices that your blog posts are being shared frequently and are being clicked often, they will move up your rank on their results page.
Keeps people on your website longer
For most people, a keyword is usually the first thing that comes to mind when talking about SEO. Although the right keyword can help boost your website’s ranking, you also need to consider that there are other factors that affect SEO. Your website’s bounce rate is one of them. SEO ranking improves when visitors stay on your website longer. The longer they stay on your website, the better your SEO rankings will be. By getting those visitors to stick around, it proves that your website has provided them the information they are searching for. To keep your audience engaged, make sure that you provide valuable and informative content. Most people are visually stimulated, so you may want to consider using eye catching images in conjunction with your content.
Keep your website fresh and current
Your site needs fresh content to rank better. If your schedule permits, try posting 3 to 5 times a week. But studies suggest that once a week is enough to establish a regular core of readers. Give readers a reason to come back to your site by publishing as often as you can. Sticking to a blogging schedule will not only drive traffic to your site, it also helps improve your search engine ranking. Make sure, though, that you create fresh, unique, and informative blogs.
If you are ready to implement a blogging strategy for your website to improve SEO, customer retention and keep your content fresh and updated, give us a call. Consultations are always free and we can do a quick analysis of your business to get you going on the right track to blogs.