It’s the most wonderful time of the year! Holidays are the biggest chance for online stores to boost their sales. As such, we highly recommend that you kick your marketing plan into high gear and get your online shop ready for holiday sales.
Majority of e-commerce sales are made during the holiday season. Last year, total retail e-commerce sales reached $2.3 trillion. It is expected to rise to $3.5 trillion by 2021.
Make more money during the busiest shopping season of the year. Use these tips to ensure that your e-commerce store is set up for holiday sales success!
Offer free shipping
One study revealed that 56% of consumers would browse products on online sites. 19% of them would add some products them to their carts. Unfortunately, only 7% would complete the transaction. Aside from the fact that they can’t physically inspect the items before purchasing, the cost of shipping is one of the main reasons why consumers abandon their cart.
Most shoppers are still accustomed to the offline store. Some shoppers will pay for faster shipping when the situation demands for it. But if they can get that product they want in a local store, they wouldn’t want to pay extra for shipping.
Free shipping can be an effective marketing tool. Not only will it increase sales, it can also help boost average order value. This is especially true if you set a minimum-spend threshold for free shipping.
In a survey from 2010, 93% of respondents said that the free shipping offer encouraged them to buy more. Instead of paying $4.99 for shipping, most shoppers would happily increase their order amount to qualify for free shipping.
Create a holiday gift guide
The holiday season is one of the busiest times of the year. In addition to your regular tasks and responsibilities, you also have to plan for holiday get-togethers, buy gifts for your loved ones, attend a number of social gatherings etc.
Majority of holiday shoppers turn to the internet to find gifts for their family and friends. In fact, one survey revealed that 64% of consumers visit different social media platforms to get inspired and find gift ideas? A gift guide can be the perfect tool for last-minute shoppers. Ever consider using a hashtag for shopping inspo? Look no further than Instagram!
One of the main reasons why shopping for gifts is difficult is that everyone has varying tastes. This visual collection of products give shoppers great gift ideas for various categories and suggested audiences at different price ranges. It can make the shopping process easier and help boost your holiday sales. It’s a win-win situation.
Be honest in your sales copy
Honesty is the best policy. It’s also the best marketing strategy. If you want to attract more customers and generate more sales, forget marketing spin. It’s time to be brutally honest.
Today’s customers are smart. They can smell inauthenticity from a mile away. The problem is that most websites are full of marketing jargon.
Honesty is not only crucial to your business’ reputation, it also fosters and encourages trust in your brand. The next time you write sales copy for your business, think about your customers. Stamp out marketing jargon and try to address a problem your customers have. Also, make sure that your writing conveys trust and integrity.
When done right, insanely honest sales copy can turn heads, build trust, and endear consumers to your brand.
Create a sense of urgency
On average, a customer will visit 3 stores before making their purchase. Many of them will put off purchasing your products if they know there is no rush to buy. The longer they deliberate whether or not to buy, the more likely they’ll talk themselves out of it.
If you want to drive conversions, making people feel as if they’re about to miss out on something is the way to go. Create a sense of urgency in your sales pitch. Provide your prospects with a non-moveable deadline for a discount or extra benefits. You can also put a countdown timer on your site, so people will know how many weeks, days, hours, and minutes they have left.
People are much more likely to take quick action and make a purchase if you can create anxiety in your audience with the idea that your products or services might not be able to avail them in the future.
Offer a money-back guarantee
The downside of buying things online is that you don’t get the chance to inspect the products or try them on. Because of this, buyers would think, what if I don’t like it? What if it doesn’t work? This is where money-back guarantee comes in handy.
Studies suggest that 67% of consumers check the returns page before making a purchase. Many businesses use money-back guarantees to generate more sales and gain the trust of their customers.
Money-back guarantee means you are giving your customers a chance to return the products if they do not meet their expectations. This is an excellent offer for online businesses as it reduces the perceived risk of trying your products. Plus, it gives consumers the impression that you stand behind your products.
Hit the paid social media marketing trail
More than 2 million people use social media everyday. If you know how to approach it the right way, social media can be the best platform for sales. It provides businesses an opportunity to reach new customers, generate awareness, and make more sales.
People are tired of traditional ads. For your ads to be effective, you need to get them in front of your target audience – people who are actually interested in your products and services. This is where paid social media marketing comes in.
Paid social media marketing gives you complete control over who sees your ads. It allows you to find, target, and reach your audience with ease. It helps you get your content in front of the right people at the right time. When your business is constantly appearing on the feed, your audience will develop an inclination towards your business. These people will most likely convert within a short time.
Give back to the community
During the holiday season, most business owners are distracted either by the hustle of their customers or the “cha-ching” of the cash register. While we’re all for increasing sales this holiday season, it is also a good idea to give back to the community.
Finding a cause or a charity to support is a practice many companies have adopted. Not only does it feel good to help others, it is also a great way to improve internal morale and showcase your value as a company.
Giving back to the community doesn’t have to be elaborate. You can donate a portion of your sales or donate items from your store. You can also offer your business services at a local event. If you can’t give money or donate items, you can volunteer your time. There are so many organizations that need a pair of helping hands.
People love companies that give back. They are more likely to buy to do business with you if they see a meaningful impact behind their purchases.