Case Studies | Summit Web Marketing

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Each business is unique when it comes to carving a path to better marketing.
Take a look at some of our best work, from ad campaigns on social
media to new website design projects.

SEE OUR RESULTS

Here’s the truth…

If you own a business of any kind, you need marketing.

Having your website published online isn’t enough. Without a marketing strategy, you are just another ‘hiker on the trail’. You need to be creating content that drives valuable traffic to your storefront. Generate offers that drive sales and build pipelines full of high-quality leads. Together we can create the right mix of content and offers that will get your business found online and your brand Rockin!

If you want potential customers lining up at your digital storefront, ready to buy what you have to offer, you can’t afford not to market your website.

You need a data-driven, high-converting, cohesive strategy to drive people to your business ready to buy your offer.

That’s what we do for our clients. Take a look at some of our case studies and recent projects and see for yourself.

E-COMMERCE MARKETING CASE STUDIES

See how we helped this California cidery make $8k
in their first 30 days of opening their business.

CLICK BELOW

ecommerce case study cidery

See how we doubled revenues for an
eCommerce fashion boutique in just 2 months
using organic content, email marketing and SEO.

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Eco Fashion eCommerce Store

FACEBOOK ADS – LEAD GEN CASE STUDIES

250
new email subscribers

$1.74
cost per lead

10 days
to achieve these results

84
leads generated

$7.50
cost per lead

30 days
to achieve these results

Skin Perfection Med Spa

41
leads generated

$2,419.00
total revenue

4 days
to achieve these results

Koru Chiropractic Louisville Colorado

25
leads generated

$3.20
cost per lead

3 weeks
to achieve these results

Travln

1,200
leads generated

$3.89
cost per lead

3 weeks
to achieve these results

Featured On

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01. Base

Research + Discovery
Identify your current location

02. Peak

Planning + Strategy
Map your new route

03. Summit

Implementation + Tracking
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I love when a new month starts on a Monday 💯 G

I love when a new month starts on a Monday 💯

Getting things done to have a smooth and profitable August!
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#newmonthnewgoals
#deepwork
#productivityhabits
#pov
#businessplanning

I’ve needed to take a MAJOR break #vulnerablepos

I’ve needed to take a MAJOR break #vulnerablepost 🥹

I’ve been in a temporary holding pattern as of late.

A season of questions…

Asking myself things like:

❔What lights me up these days?
❔Is this the business I still want?
❔What else brings me joy?
❔Can I create time to explore things that raise my vibe?

…and I’ve had a major breakthrough (details are still unfolding) 🧘🏻

I finally understand something I’ve heard from other entrepreneurs and experts over the years…what’s the golden piece of advice?

I am NOT what I do. Who I am, and what I do (for money, as a passion, my skill set, how I show up in the world to serve others) does not define who I am 🤯

As a business owner this can feel like a confusing concept because so much of what we do is driven by how we show up in the world, how we find our drive and ambitions, and even how we self identify.

But to me, it feels good. Knowing that there are other people out there who have gone through ‘the questions’ makes me feel relieved, and also, normal.

It can feel unsettling when you are questioning everything you have worked for over the last decade of your life…but the answers will come, you just have to be brave enough to ask the questions, and disconnect from the familiar to get a new perspective. As much as possible.

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#freshperspective
#seasonofquestions
#lakecamping
#paddleboardingheals
#lifesbigquestions
#entreprenuersonvacation

WARNING - Beware of the Marketing Comfort Zone 🫠

Feeling comfortable? Red Flag! 🚩

Have you ever heard the saying, “In order to get where you want to go, you have to be willing to do things you’ve never done?” Cliche, I know, but it's true!

If you feel like you are already pushing past your limiting beliefs, trying to get results, and the needle still hasn't moved…it’s most likely one of two things:

1 - You haven't gone all-in on your pivot, and are still stuck in your strategy (which isn't working…even though you think you are trying new things).

2 - You aren't using the best possible strategies to get results, leaving you stuck using things you have already done, but in a different order…

Ultimately, in either scenario, you are stuck in your comfort zone.

It can be hard when you aren't sure what steps to take or don’t have access to tried-and-true techniques that work!

Trying new things can be scary, especially when you’ve already made investments with your time or even money trying to find that ‘new thing’ that will bring you results!

What you really need is clarity, organization, strategy, and to build your confidence by seeing results. The last step is the most important one - RESULTS.

If you could start a new strategy, one that brought you results immediately, wouldn't you want to keep doing it? Or even learn how to do more?

Thats exactly what you get in Instagram for Ecomm, my 4-week 1:1 training program.
You’ll learn how to use this platform specifically to not only make sales but also market your products, build your followers, establish your community and so much more!

We go over how to set up your account starting with your bio, then go into setting up your platform for shopping, content strategy, and how to leverage it for sales. I also teach you my tried and true audience-building strategy, hashtag strategy, and how to optimize both for reach, visibility and engagement.

Time to get out of your comfort zone and take action!! To sign up, head over to the link in my bio and apply!

Why I think Shopify should be your first choice as

Why I think Shopify should be your first choice as an online store front…

But first, logistics.

Starting your online business is a HUGE endeavor! The internet has grown exponentially since 1998 (Google’s birth year) and with so many tools, tutorials, self-help videos (we will never get back all the hours spent on YouTube) and options to get you started, it can feel confusing, and exciting, to have so much support to get you started.

Instead of getting ahead of yourself, and jumping in the first, most affordable, simple tools to get going, look at the longevity you’re after, instead of the instant gratification that come inot seeing your ideas come alive.

You want to be strategic, smart and give your busienss the opportunity to breath, and grow aling with you (a lot changes in the first two years alone!)

Thats why I HIGHLY suggest, building out yoru shop with a trusted, reliable platform, instead of online marketinplaces like Etsy, Square, Wix adn others that limit your growth and earning power.

So, with this in mind, here is why I think Shopify is your best solution!

Trusted by BIG brands and small shops - Did you know that brands like Kylie Cosmetics, Tesla and Pepsi Cola are on Shopify? #truestory These brands saw the writing onthe wall in Shopify’s early days and got on board. I bet they dont reget that decision…

More than 50% of SHopify stores get repeat purchasers. Now, this has A LOT to do with products, marketing and back-end systems like e-mail and order management. But…the ease of use from a user experience perspective is unlike other store fronts. Making purchasing easy and order tracking unparalleled.

Shopify is a mobile first platform, and we all knwo how important this is in todays world.

Shopify has 11% of market share and is growing! Ranked the #3 ecommerce platform in 2022 (behind WooCOmmerce and Square) it will continue to climb the ladder of trusted platforms outranking others in now time.

In conclusion, I hope this helps give you clarity on how to approach your business. If you need help building out your online shop, or want to collaborate on design and structure, send me a message!

Are you team Etsy or team Shopify? 📢 In a rece

Are you team Etsy or team Shopify? 📢

In a recent poll, created by @lavender.spruce, 90% of voters said they would rather buy directly from a small business's website than through a platform like Etsy.

This got me thinking…

If you have ever been on Etsy looking to buy something, you know what a clustr-fuck it is. It's also super overwhelming when there are over 99 pages of the same type of product you are searching for (citrine rings are a popular item apparently).

So why would anyone who owns a small business or is a maker of anything, want to jump onto a platform they have very little control over when it comes to their success?

Using a marketplace platform like Etsy limits your success, here’s why.

➡️ You have very little control over how your products rank on the platform to increase your sales. Especially when there are 500 other people selling the same thing, using the same keywords, targeting the same people, in such a small place.

➡️ Why would you put all your marketing efforts into 1 platform, when you could use Google to help your site rank, implement stellar SEO, and generate even more traffic?

➡️ It's virtually impossible to sell your products on other platforms like Instagram and Facebook Shops (FB said buh-bye to subdomains over a year ago!)

➡️ You are basically forced to LIVE your business's entire life on Etsy in order to have success.

➡️ You will be limited to what you can test in the market and might miss out on a platform or paid source that could be a potential gold mine for your business.

It truly warmed my heart to see that most buyers prefer to buy direct from businesses they want to support! Shopping on Etsy takes hours of search, then there’s narrowing down all the items you saved over the last week.

You can generate so many more opportunities by building your own site, marketing on social platforms, using SEO to its full potential (not by a platform's rules), and grow your business as it grows along with you!

Etsy doesn’t do any of that.

Have you been considering making the switch? Which do you prefer? Comment below and let me know!👇🏻

Poll posted with permission by @lavender.spruce

This client made $8K in her first 30 days!! 🤑

This client made $8K in her first 30 days!! 🤑

Here are a few tips to help you do the same! ⬇️

Apply SEO on your website - Search Engine Optimization is how Google, Yahoo, and Bing rank your site and display it in search. You can improve your traffic, rank, and sales by using SEO through keyword research, original copy, titling your images, pages and meta descriptions, product and product title descriptions, and page navigation structure. Don’t be lazy about these small details, they create a huge impact!

Set Up Social - Creat your social media channels you plan to use (Facebook™, Instagram™, TikTok™) and make sure your account name for those are all the same! Start promoting your new business ASAP on these channels.

Build your email list ASAP! - You can do this using a coming soon page on your website as you design things out. Ask people to give you their email in exchange for a special launch discount when you go live! Anywhere from 10%-20% is perfect.

Leverage Community - Do you know another shop owner that you can collab with? It's a good idea to start reaching out to them and see how you can pair your products together, collaborate on content, and help promote each other's businesses!

If you are getting ready to launch a new website, or are thinking about transitioning your shop from an online marketplace to having your own storefront, and need help, send me a message! 💌

I can help you set up your new website and prepare you for a successful launch! 🚀
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#newwebsite
#shopifyexpert
#shopifySEO
#shopifystore
#ecommercemarketing
#boutiquemarketing
#onlineshop
#productbasedbusiness
#productmarketing
#boutiqueowner
#productsales
#instagramshop
#etsyshopowners

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