How we made this client
New Website and Business Launch – A Case Study
Posterity Ciderworks came to us needing help with a website and assistance launching their new small-batch cidery business. When they first contacted us, they had an idea and a vision, but nothing concrete. Here’s how we helped launch their business and generate nearly $10k in their first 30 days of opening.
The Challenge
Posterity Ciderworks started out like most people do when launching a business. They came to Summit in hopes to make their dream of owning a local, organic, family-run cidery a reality. Since we were starting from scratch, we needed to build out a number of things that would assist them with their operational processes, including an ordering system, shipping & delivery systems, email marketing system, a pre-launch strategy, and a website. During the build-out of this business, the owners decided to open a local tasting room and bought property to start bottling and sharing their ciders locally. Not only did they have an online storefront we were building out, we now had to set up a system to drive local foot traffic to their in-person location, attracting both locals and vacationers in the area.
The Solution
We used Shopify to build out their ordering, processing, delivery, and inventory tracking system. For the online ordering system, we used VinoShipper, which helped us stay in compliance when it came to shipping alcohol domestically around the US. For email, we integrated Klaviyo, built out a custom contact form, and set up automations in the backend to capture things like browse abandonment, abandon cart, and built out a solid welcome sequence to assist new buyers to purchase. These systems were integral to our client’s successful launch.
Within the first 30 days of launching their new website and tasting room, Posterity Ciderworks made over $8K in sales and is enjoying a sustainable and successful business.
The Result
Posterity Ciderworks has officially turned its vision into a solid business. With our guidance and expertise, we were able to lift this idea off the ground and make it a profitable business in its first month. Today, this husband and wife team is consistently making sales across the US and is booked out with tasting room reservations.
Services Provided to Client:
Our involvement included:
- Shopify website build-out and ordering system
- Shopify website SEO implementation
- Email marketing platform setup and strategy implementation using Klaviyo
- VinoShipper set up and integration
- Shipping zone set up and organization for local, domestic and merch purchasing