MIVA had been depending on local foot traffic, driving sales mostly through email marketing and organic leads, not experiencing a positive return or business growth. Another large part of the issue was that MIVA could not utilize the sale channels they had in place due to being denied access. MIVA had applied for Instagram product tagging 10 months prior to working with us and was denied, unable to access the main traffic resource of the business, and use it as a viable sales channel. The shop owner reached out to Summit to discuss our involvement in turning their Facebook media buying and e-commerce marketing sales activities around. 

As a supplier of sustainable fashion and jewelry to the US market, we first ran a full audit on the brand to assess the health of its online assets. Through this process, we were able to instantly identify areas for improvement, and where to begin our efforts to build traffic resources, and that would also improve paid ad campaigns moving forward. We were able to drive more foot traffic, sell more products, and attract new buyers by expanding the brand digitally, using the client’s email list and position her paid campaigns to her target audience to enable better conversions.

MIVA is set for future sales and marketing success. We helped the owner set up her Shopify storefront to generate more online sales, established solid resource channels to drive consistent sales traffic, and set her up with a new email marketing system and process. Today, they are consistently making sales across the US and are looking to roll out consistent paid ad campaigns to scale the shop.

 Our involvement included:

• Commerce Manager and catalog setup in Facebook
• Creation of Facebook shop
• Instagram product tagging approval and Instagram shop setup
• Shopify website SEO implementation and shop the look pages integrated with Pinterest to increase sales
• Email marketing platform setup and strategy implementation
• Facebook Pinterest and Instagram traffic strategy campaign launch and management