A chat bot is an artificial intelligence-based technology designed to manage basic communication tasks. They are created and designed to interact with users and respond to their queries and concerns as a normal person would. Chat bots can also be used for scheduling meetings, ordering pizza, acquiring information, and providing customer service. Because of its various practical purposes, more and more businesses are starting to leverage chat bots. In fact, they are already being used by some big brands, e-commerce businesses and service business industries.
Despite the increasing popularity of chat bots, there are still businesses that use live chat instead of automation technology. But this is about to change this year! With platforms like Facebook coming into play, that are integrated with your messenger app, company email, web visits and many other AI communication technologies, you will start seeing in influx of chat bot use becoming the norm in UX design in the new year. According to a survey that was conducted by Oracle, 80% of marketers and business owners are already using chat bots or are planning to use them within the next 2 years. You’ll be seeing more of them in the coming years and they are poised to be the next big thing in marketing. In fact, automated technology is expected to grow up to 88% by 2020.
Chat bots will be the star this year
Chat bot technology change human-machine interaction. They are indeed gaining momentum across the region and the wider world.
2018 is shaping up to be the year of the chat bot. We’ll see more businesses adopting the use of bots for automation and retail/e-commerce. The main reason why more and more businesses are using chat bots is because they provide certain advantages to both the company and the end user.
Most people have a very short attention span. If they want something, they need to get it fast. Otherwise, they lose interest. With the sheer volume of inquiries, orders, and complaints businesses receive on a daily basis, companies need to hire hundreds of customer service representatives in order to ensure that they cater to the needs of their customers in a timely manner. Chat bots have the ability to process data and information quickly and more efficiently. They also engage users conversationally. Making response time quicker and more efficient.
Chat bots do not only enhance customer service and experience, they also help companies save money. Since conversations feel natural and easy, customers feel spoken to in a human way. Remember, today’s buyers value customer experience. They are willing to pay a higher price for better customer experience.
If you think your business could benefit from using bots this year, or if you want to know more about them, call Summit Web Marketing for a free discovery call! Let us help your business integrate new technologies simply and effectively to increase your productivity and sales in 2018!