You have probably heard the phrase “content is king” a thousand times already, but it bears repeating. Valuable content helps you build authority and credibility. Plus, it promotes brand awareness and ensures the longevity of your brand. But creating a successful content marketing strategy requires time and commitment.
If you are reading this, chances are you’re planning to publish more content. In this blog post, we have listed down some tools that will help you build a content calendar. These tools will help you plan, organize and publish your content.
One of the biggest challenges of content marketing is finding fresh and interesting topics to write about. If you’re struggling to find interesting ideas for your business blog, BuzzSumo may be just what you need.
BuzzSumo is a great research tool for all things related to content. It helps you find the most shared content on a website or in social media. You can also use it for finding actual topics that appeal to audiences in a particular niche or industry. BuzzSumo has the ability to look back in time; thus, allowing you to figure out the topics that were trending in the past few weeks or months. Use this information to create content that resonates with your audience.
Trello is an organizational powerhouse and it can do a lot for your business. It makes it easier for you to organize your content output. With Trello, you can visualize the different aspects of your content plan. It allows you to store, overview, and organize your content. Did we mention it’s completely free?
Trello is also beneficial if you are working with a group of writers. It allows your whole team to work together from one convenient location. Since each message directly relates to a certain card, all ideas for a particular post are kept together. This prevents suggestions from falling through the cracks.
If you are in search of a tool that is free and easy to use, Google Docs would be the best option for you. Google Drive is a staple in most businesses. By using such a familiar tool, every member of the team will be able to use it properly and efficiently. Building your content calendar ends up being convenient for everyone. The collaboration features allow each team member to track the types of content you’ll be creating, assigned writers, keywords to be targeted, and the publish date.
For more tips on how to create a content calendar that will help your marketing and reach your audience, contact Summit Web Marketing. We offer free 30 minute consultations.