Social media marketing is a great way for businesses to reach out to their current and prospective customers. When you know how to do it the right way, you can build meaningful connections and build stronger relationships with your audience.
With the revolution of the internet and social media, having an active social media presence is essential to thrive and succeed in the business world. While it is possible to survive in business without a brick-and-mortar store, you won’t make it without a solid online presence. This is why you should, and must, be active on social media.
There is a balance when it comes to posting on your social media accounts. Consistency is key to doing social media right. If you post too often, your fans and followers may feel overwhelmed. If you don’t post regularly enough, your audience may forget that you exist. They are likely to choose another business, thinking that you are no longer in business. Most entrepreneurs have a lot on their plate that they are struggling to get a consistent stream going, let alone engage with their audience multiple times a day. In this case, a content calendar may be just the thing you need.
Here are 7 reasons why you need a content calendar.
As mentioned above, you need to post something on social media in order to stay relevant. The problem is that most business owners are too busy with other duties and responsibilities. This is especially true for small business owners, who take on several roles. Many of them are tackling several tasks on a daily basis. Despite the long working hours, many of them are struggling to find time to create new content that they can share with their fans and followers. If this is you, having a content calendar may be of help.
Try to allot an hour or two a week to fill up your content calendar and create social media posts for the entire week. If possible, try to do two weeks worth of content. This way, you can publish content regularly without scrambling for posts every day. It is also a good idea to use scheduling tools like Sprout Social, Buffer, Hubspot or Hoootsuite. These tools will help you save time and push out more content to your audience.
Get the timing right
Good quality content can improve the chances of your posts getting noticed by your target audience. But if you want to get more likes, comments, and shares, and get your content in front of a wider audience, you need to get your timing right.
You want to schedule your post at the time when most of your audience are online. Otherwise, you won’t be able to get the results you want. Worse, people won’t even see your posts. Remember, a well-timed post gets the most number of engagement
When is the best time to post on social media? This is an important question you need to consider when planning for your social media marketing campaign. Every business is different, and the audience for each business is different. Depending on the platforms you are posting on, you can get a ton of insight and information from the analytics tools located inside of each. For example, Facebook has the Insights tab which can give you a breakdown of post times, traffic times and post engagement from past content. Using these tools will help you create content for the future and you can use these tools as a guide for timing and targeting your page fans and followers. If you are just getting started, do some experimenting. Share at different times to determine which time you get the most engagement. Most people usually go online after office hours, so try scheduling your posts at around 6:00 to 9:00 pm. Adjust your posting schedule based on the results you get, and by looking at your analytics.
By keeping a content calendar, it will be easier for you to schedule your posts at a specified time. If you get a lot of engagement at 7:00 to 9:00pm, then schedule your post between those hours. Getting the timing right can be difficult if you post on social media manually.
Generate creative and engaging ideas
There are several social media channels out there, and the numbers are increasing every year. In spite of this, Facebook remains to be one of the most widely used social networking sites, with over 2 billion monthly active users. No matter who your target audience is, chances are they are on Facebook.
Considering the number of people and businesses that are posting on Facebook, your posts can easily get lost in the flood. People may scroll through their newsfeeds without even noticing them. In order to capture the attention of your audience, you need to be smart about your content. You need fresh and interesting contents – something that will make people want to pause, read, and share with their friends. It can be difficult, let alone impossible, to come up with good quality content if you’re in scrambling panic, trying to figure out what to post on that day.
With a content calendar in place, you’ll have a bird’s eye view of whole week or month’s content in front of you. You can see what topics have already been tackled in the past and get inspiration from your old blog posts. Since they are done ahead of time, you’ll have enough time to research, think, and create your content. Good quality content gets more engagement and will help you get more exposure.
Creating content on the go can be stressful. Your employees will have to come up with something fresh and interesting or you won’t have anything to post on your social media accounts. This puts a lot of pressure on your team.
When people are forced to create content, it can dampen their creativity. They are not inspired to create. Eventually, writing blogs become a chore. It will only get harder if they are not enjoying what they are doing.
Encourage your people to create content in advance. If possible, have them ready weeks in advance. They are likely to create better content when they are not constantly working on a tight, daily deadline.
Most small business owners take on several roles. Since they can’t afford to hire many employees, they try to fill in many roles in the business themselves. There are so many things that need to be done. Because of this, many of them are working long hours. What if we tell you that a content calendar will you save you a lot of time?
A content calendar allows you to plan for the future. Instead of coming up with random topics every day, you can plan out your content ahead of time.
Writing blog posts or creating video content can be time consuming. A content calendar is beneficial because it will allows you to make use of your time more efficiently. You already have a list of topics to write about, so when you’re ready to write a blog, you can get on with the task right away. You don’t have to check your competitor’s site, look at other blogs or check on Quora to see what people are asking. Plus, you still have ample time to write the blog and then pre-schedule it.
Prepare for upcoming events
Let’s say you’re planning to launch a new product in the coming months. At this point, your goal is to generate buzz around your product. You want people to get excited about the product and sell thousands or millions on its launch weekend.
Advance planning is essential in order to maximize your marketing campaign. Blog posts that contain press releases and announcements should be done in advance and set firmly on the calendar. This way, you can map time-sensitive content ahead of time.
Most people do not like being sold to, but they do love buying new stuff. Unless you have a solid fan base and excellent product, people won’t even take notice if you go on and on about the features, specs, and what the product does. Rather, you want to focus on the people. Tell them how the product is going to affect their life and how it will benefit them. That’s what gets people excited.
Keep team members on the same page
Big companies are usually composed of different teams and departments. Different groups handle different responsibilities. One group is in charge of creating content while another group is in charge of marketing.
By creating a content calendar, members of each team will be able to view upcoming content. They will have an idea about the upcoming events and promotions by simply looking at the content calendar. This gives them ample time to plan and prepare for future events.
Leaders of each department can delegate tasks to their people to prevent duplicated efforts, keep their members focused on their tasks, and ensure that things won’t fall through the cracks. It creates a sense of collaboration, which is essential to a smoothly-functioning business.
Social media is a staple marketing tactic for businesses of all sizes. It allows them to interact with their target audience, improve brand awareness and recognition, and generate leads. But in order to achieve your goal, you need to be active on social media.
Regular posting is crucial to an effective social media marketing campaign. You need to post regularly to stay relevant and make sure that your company name will be fresh in their mind. Unfortunately, not all businesses take the time to share high quality content to their audience.
By keeping a content calendar, you’ll be forced to dedicate an hour or two of your time to generate high quality content for social media and schedule content across all platforms. This will not only help you save time, it will also yield better results.
For more help with content, creating a content calendar and maximizing your online presence, call Summit Web Marketing. We’ll help you get your content calendar and scheduling in place so that you can post great content and stay ahead of your competition.