Every time the new year rolls around, people take stock of the year behind and resolve to better themselves. Often, they promise to spend more time with their family, lose weight or live a healthier life. As we move into the coming year, it seems appropriate to look back and set some goals for your digital marketing.
If you’re looking to increase your online visibility and sales, it’s time to start thinking about your marketing strategy for 2019. Set your New Year’s resolutions now to inspire you to do better.
Here are 8 New Year’s resolutions for crushing it in 2019.
Boost your site speed
Slow load time is one of the main reasons why visitors bounce off of sites. Most people don’t have the patience to wait for a website to load. They want websites that load quickly and without any problems. In fact, studies suggest that 40% of users will abandon a site if it doesn’t load within 3 seconds. Many of them won’t return to your website again, and would even relay their bad experience to others. You don’t want that, do you?
A slow loading website will not only drive people away, it can also drastically reduce your conversion rate. Please note that people who visit your website are looking for something. Give them what they’re looking for fast.
Eliminate unnecessary elements that could be bogging down your page load time to improve your site’s speed. Google will also rank you better if your site loads faster…especially on mobile.
Try something new
Digital marketing is an evolving discipline. Just when you get used to a certain trend, platform or technology, something new comes in.
The digital landscape in 2019 looks a lot like it did last year. As such, some of you might be tempted to continue to as before and do exactly what you did in 2018. After all, some of the marketing strategies you used in the past may still work this year. But if you stay the course and use the same marketing strategies, you won’t be able to maximize your brand’s potential.
If you want to improve your online presence and grow your business, you need to take a step back and turn a new leaf in 2019. Try new strategies and test the waters with your online marketing efforts.
Do not be afraid to try new things. Sometimes, real progress is only made when you take an entirely different approach.
Start making videos
Video content is taking off, and is now considered as the most versatile and profitable digital marketing tools out there.
Video has been proven to command stronger consumer attention than any other medium. People like it because it’s engaging, easy to digest, and entertaining. Since most people use their mobile devices throughout the day, video content provides a great opportunity to grab the attention of your target audience at any time of day.
Creating video content takes time, but it pays off big time. People love watching videos, especially online shoppers. Studies suggest that 90% of users are likely to purchase a product or sign up for a service after watching a video that explains a product or a service. If you want to boost your conversions and sales this year, then you better start crafting your product videos today.
Create share-worthy content
In today’s competitive business world, it’s not enough to write good content. If you want to capture the attention of your audience, your content has to standout. It should strike a chord with your audience. Most importantly, make sure it’s engaging.
Don’t clutter your audience’s time with pointless content. This will get you nowhere. Put in the time and effort to create high quality content your audience will love. Remember, high quality content means creating value to keep your audience coming back for more. Focus on educating, entertaining, and providing value to your audience.
Target the right audience
Most businesses use social media to increase brand awareness, generate leads, and boost conversion with little to no cost. Social media platforms such as Facebook, Twitter, and Instagram have millions of active users; hence, providing businesses a great opportunity to reach their audience. But if you fail to define your target audience, your marketing campaign may come up empty because it casts too wide a net.
Instead of trying to market to everyone, narrow your focus to a core audience. Put your time, energy, and money into connecting with a specific segment of customers who will most likely benefit from your products or services.
Target marketing will benefit both your brand and customers. When you stop talking to every customer in your market, you are more likely to attract and convert high quality leads. You’ll be able to reach the people who’d be interested with what you have to offer.
To get started defining your target market I would recommend starting with your Avatar. Download our Customer Avatar Worksheet here!
Value existing customers
A lot of businesses are putting too much effort on acquiring new customers. While there is nothing wrong with wanting to get new customers, you shouldn’t ignore your current customers either.
Attracting a new customer can be rewarding. You can finally see the pay-off from all the time, money, and effort that is ploughed into your marketing campaign. But did you know that it costs 5 times more to attract a new customer than it is to retain existing ones? Even worse, new customers will only visit your brick and mortar store or your website only once. Your current customers, on the other hand, are 50% more likely to try new products.
Make customer retention as important as acquisition. Building a strong relationship with your existing customers can set you up for repeat business. Engage with your customers and have conversations with them. Once you get to know and understand your audience, you’ll be able to cater to them more efficiently.
Improve customer service
According to a 2018 study by NewVoiceMedia, businesses are losing $75 billion per year through poor customer service.
Customers are the lifeblood of every business. If they are not treated right, you will not only lose a sale, your reputation may also suffer. Customers may not tell you they’ve had a bad experience with your business, but they will tell their family, friends, and colleagues. As a result, potential customers may stay away and your business may become known for poor customer service.
Customer service is the key to any successful business. Great customer service leads to happy customers. Happy customers are loyal customers. Some of them may even sing your brand’s praises to their family and friends. It’s not enough to meet your customers’ expectations, you need to go above and beyond.
Master your social analytics
As a small business owner, you want to make sure that you get the most out of your marketing campaign. In order to use your marketing budget efficiently, it is important to monitor, measure, and analyze your marketing efforts and link the results back to your goals.
Google Analytics is a powerful tool for businesses. It can help you gain valuable insights into who visits your site, which page they spend the most time in, and how they got their in the first place. Being able to track visits to your website is crucial as it gives you an opportunity to improve your engagement and ROI during the campaign. Hence, making your future campaigns better.