While most businesses are incorporating social media into their marketing strategy, not all strategies are effective. In fact, a lot of businesses use social media marketing wrong.

Mistakes can have a significant impact in the fast changing world of social media. Here are some dos and don’ts for successful social media marketing.

Dos

Know your audience

When creating a social media marketing campaign, strategy or content, it is important to know who you are targeting. Identify your target audience. Determine which social media platform they are using. Learn about their interests. Find out as much as you can about your target audience. By knowing who you’re targeting, how to target them, and learning more about them, you’ll be able to make the most out of your advertising budget.

Set a realistic advertising budget

Companies from all over the world have found success advertising on social media. It allows them to reach a wider audience without spending a huge sum of money.

Although social media ads are cheaper than traditional forms of advertising, it is actually easier than you think to waste money on ads. That said, it is always best to have a specific budget in mind before you take the plunge into social media advertising. Also, make sure that you have a particular goal and objective in mind. Optimize your social media budget to help achieve that goal.

Include a call to action

So you have provided enough information on your ads. But for them to be effective, you also need to encourage people to take action. What do you want people to do next? Do you want them to share your posts? Do you want them to click the link?  Or do you want them to buy your product? Make your ad bold and motivate people to take action.

Don’ts

Delete negative comments

People like sharing their experiences with family and friends. That includes their experience with businesses.

We can’t please everybody. There will come a time when you’ll receive a negative review or comment from a customer. You might be tempted to delete it, but don’t. This will only make things worse. In situations like this, you need to keep a level head and tackle the issue calmly and rationally.

Be spammy

We know there are a lot of things you want to share with your audience, but you’re not supposed to bombard them with too much information. If you inundate your followers or if you post the same thing over and over again, you may risk becoming a nuisance and may lose some of your followers. Don’t be spammy. Nobody likes spam.

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