Christmas is just around the corner. The biggest shopping season of the year is in full force. That means, businesses from all over the world are trying to keep up with the holiday rush. It’s time to start thinking of ways to incorporate the holiday spirit into your social media campaign.
If you need some last-minute holiday social media marketing ideas, then we urge you to read on. Use these social media posts for maximum traffic and boost your holiday sales.
Get into the festive spirit
Studies suggest that stores that decorate for the holidays create a positive feeling in customers. In fact, well-decorated windows inspire customers to come in and look around. They are happier and tend to want to buy. You should also adopt the same approach to your social media profiles and e-commerce store.
Give an inviting and festive vibe to your social media by changing your cover and profile photo to reflect the holiday season. This will attract your fans and follower’s attention instantly and motivate them to check your business page. Hire a professional graphic designer to put together effective visuals for your social media profiles and website. Upload similar holiday-themed images to all your social media profiles to create consistency.
Offer discounts and promotions
During the holidays, people are ready to spend their money to buy gifts for their loved ones. Get customers excited and boost your company sales by doing a holiday sale or promotion.
Social media is a great place to spread the word about your offer. Post the details on social media a few weeks before the promotion. This will create more engagement, which will help you reach more people. You can also give your loyal fans and customers a special promotion no one else can get. This is one way of showing them how much you value and appreciate them.
You can also use your cover photo to showcase holiday products or special deals you’d like your fans and followers to know about.
Contests and giveaways
Brands that host contest on social media see an increase in contest submissions during the holiday season. Studies suggest that 63% of Facebook users say they are likely to share a link to a holiday contest or giveaway.
Get your fans and followers to partake in holiday-themed games that revolve around your brand. This kind of campaign is effective in enabling engagement between brands and followers.
You can ask your audience to take a picture with a snowman, Santa Clause or alongside a Christmas tree. To enter, ask them to submit their holiday snaps to your social media page. You can compile to photos together, create a collage, and post it on your page. Decide if you want the winner to be chosen at random or by votes from your community.
Take advantage of chatbots
The holiday season is a prime time for shopping. Since most people are more comfortable to chat rather than call, expect to receive hundreds of messages a day. It feels like you have an overflowing pile of unopened mail on your desk. Even if you spend most of your day answering these messages, it seems like the task will never end. Chatbots will make your life a lot easier.
Acquiring a new customer is very difficult in this aggressive market. People expect you to respond to questions, inquiries, and complaints fast. Otherwise, you’d end up disappointing your customers.
Since chatbots are basically virtual robots, they can simultaneously have conversations with thousands of people. Plus, they are available 24/7. They never get tired and continue to operate everyday throughout the year. Hence, you can be sure that every one of those messages will be answered in a timely manner. Not only will it improve customer services and sales, it also helps you save money.
Share your brand’s story
The holiday season is the most wonderful and most emotional time of the year. It’s a great time to use the most emotional marketing strategy of all: storytelling. Engage with your audience by creating videos or sharing stories that tug at people’s hearts.
Storytelling is different from standard copywriting. When you’re telling brand stories, you’re indirectly selling your brand. It’s a vehicle for helping people understand the heart of who your brand is.
A heartwarming story of love and good cheer will certainly get the attention of your audience. It makes people feel something. From here, you can develop an emotional connection between consumers and brand. Remember, emotion is the key to good story telling.
Create gift guides
Christmas is the season of giving. During this time of the year, Santa isn’t the only one getting swamped preparing gifts for his list. Most people are also in search for the perfect gift for their family and friends.
Studies suggest that the average person spends about $800 worth of gifts for their family, friends, and colleagues. Instead of visiting different shopping malls, more and more people scour the internet for the best gifts. Make the shopping process easier for your customers by providing them with gift suggestions.
Gift guides usually offer a high return on investment for your time. It allows you to showcase your products, inspire people to purchase, and stay on top of mind throughout the season. Structure your holiday gift guides into different categories such as gender, age, role, product types, and price points. It will not only make their shopping experience a whole lot easier, it will also pump up your conversion rates.
Share holiday recipes
The holidays are about bringing people together. While Christmas is supposed to be a fun occasion, you probably already know how stressful it is host a holiday get-together.
Food is a gold mine for social video. In fact, recipes are one of the most shared content types on social media. Simple, snappy, and mouth watering, it’s hard not to be taken in by the sumptuous food videos on social media. Plus, sharing holiday recipes are a great way to encourage engagement.
Tap into the personal side of your business by sharing some delicious, festive holiday recipes. Share recipes that are simple to make, yet out of the ordinary. Also, use ingredients that are easy to find. Along with your recipes, give suggestions on how to serve this item and how to entertain during the holidays. You can also host a holiday recipe contest. Ask your audience to share their favorite recipes. Turn it into a recipe video and don’t forget to acknowledge the person who sent the recipe.
Take advantage of holiday hashtags
While many consumers start their holiday shopping by fighting through Black Friday crowds, some will be searching for deals on social media. The use of holiday hashtags might just help you boost your marketing a bit more.
The right hashtag will expand your online visibility and make it easier for non-customers to discover you. You can use popular festive hashtags or create your own branded hashtag to get your content in front of a wider audience.
Sometimes, people are motivated to use the hashtag because they like the sentiment. Nike’s tagline, “Just Do It”, would function well as a hashtag. Keep in mind that a hashtag is basically a mini tagline. While including your brand name in the hashtag is nice, it’s not always necessary. What’s important is that you relate it to a larger campaign or brand message.