Every business owner wants their business to succeed. With the competition getting tougher than ever, you need to supercharge your internet marketing to improve your business visibility, drive traffic to your site, and get more sales. As a small business owner, you can’t afford to waste money on marketing campaigns that drive the wrong kind of traffic to your website. This is where Google Analytics comes in handy.
Google Analytics is a powerful tool that will help you gain valuable insights to your site visitors, traffic sources, audience behavior, and whether or not you’re meeting the needs of your audience. By looking beyond the surface of your website, you can take the necessary steps to make your digital marketing strategy more effective and efficient.
Does Google Analytics give you anxiety? Maybe the sheer thought of it sends you into complacency city? Not to worry. Here are some tips help you make the most out of Google Analytics. Use these tips to take your marketing and sales to the next level.
Annotations are like sticky notes that you can tie to a specific date. It allows you to mark important events that may have a positive or negative effect on your website activity.
Did conversions dive when your competitor opened a new branch across town? Mark it down. Did you get a surge of traffic from social media? Mark it down. Annotations can help you retroactively make sense of your data. This is especially beneficial if you’re not the only person managing your Google Analytics account.
Set Intelligence Events
As a business owner, you probably have a lot of on your plate right now. As such, it is impossible to keep tabs of your Google Analytics account 24/7. If you want to get notified about day-to-day anomalies, we highly recommend that you set up Google Analytics Intelligence Events.
Google Analytics monitors your website activity 24 hours a day. It automatically tracks variations in metrics for your website. When you set up intelligence alerts, you will be notified when those variations occur.
Think about which fluctuations are the most relevant to your business goals. Focus on the fluctuations in your website activity and traffic that deserves the most attention. Drop in traffic, spike in traffic, spike in bounce rate, spike in revenue, drop in average session duration, and spike in goal completion are just some of the intelligence events your site needs.
Use Custom Segments
Segments are beneficial for businesses since they help you isolate and compare different users and how they behave on your site. You can compare visits from a mobile device vs. desktop users, or visits from social social media vs. direct visits.
You can also segment visitors who share the same characteristics. If you want to isolate all of the traffic you have received from Facebook, aged 18 to 24, you can. This will help you identify your core audience, create a buyer persona for your business, and analyze their behavior.
For more information about Google Analytics, or to get a consultation to discuss set up and integrations, call Summit Web Marketing.