Your email list is the most valuable thing you own as a business owner. It is the direct link between you and the people you want to communicate with. This list contains people who have given you direct permission to send them valuable content and information related to your business. Your email list is vital to your business, and if you are not using newsletters or doing ANY email marketing, you are not making money. Did you know that for every $1 spent on email marketing yields a return of $38? That is incredible when you think about it.
To read my 4 tips on how to grow your email list, read below. It’s easier than you think to increase your bottom line and grow your business with email marketing.
Start with People You Know
Are you involved in any networking groups? Do you have past clients you have worked with? These are great ways to be building your email list. If you start with people you know it is more likely they will be willing to subscribe to your email list. This can be a great way to get started if you still in the early stages of creating a newsletter, deciding on content and how you want it to look. Parents are also a great resource to send your emails to. They will be your easiest subscribers.
Share your Newsletters or Emails to your Social Media
This is a very simple and effective way to get new subscribers. You can choose to share a valuable piece of content from your newsletter, and include a link, or share the entire thing. Me, I would go with the former. Sharing something important to your Facebook community that your followers might find valuable, gives them an incentive to want more.
Add a Subscribe Button to your Website
Another simple and effective way to build your list it to add a subscribe button or pop up on your website. Once a user has come to your site and looked around a bit, they might see the value you offer and want to subscribe. Make sure if you go this rough that it is easy to see. More importantly, make sure it’s obvious.
Use the Facebook Call to Action Button
If you have a Facebook page for your business, use your call to action button to get subscribers. Your call to action button is on your Facebook page, underneath your profile header image. When you hover over the button you will see a pencil icon appear. If you click on it, you will get a number of options offering what you would like this button to do. From there, you can select the Get in Touch Option, then Sign up! Follow the prompts and you will have yourself a fast way to get more subscribers to your email marketing content.
For more resources on email marketing, building your email list, or growing your client base, contact Summit Web Marketing. We can help you attract more subscribers and start building your email list today.