Hashtags are a great tool for finding out what your customers are talking about. They can help increase engagement. They also make it easy for users to find topics and information they are looking for and join in on conversations. People can easily find your posts even if they aren’t connected with you or following you. Knowing how to use hashtags properly, you can expect hundreds of new followers and potential customers. Unfortunately, a lot of people don’t understand how to use them correctly.
Here are 3 hashtag strategies that will benefit your business.
Create your own hashtag
There are lots of existing hashtags out there. You are free to choose those that are relevant to your business. But the best brands don’t just use random hashtags and incorporate them into their marketing campaign. Rather, they create their own unique hashtag and use it to start a conversation around their brand.
When creating a hashtag for your business, keep it simple and catchy. You want it to be something people will use when referencing your brand or business. It should be short, easy to spell, pronounce and remember. Don’t forget to share it with your community. Your hashtag is going to be pretty quiet if no one knows about it.
Use a trending hashtag
Using a trending hashtag is beneficial as it can get your content in front of a massive audience. Find popular hashtags in your niche and include it in your content. This strategy can broaden your reach and get your posts seen by a lot of like-minded people. Trendsmap, Keyhole, and Hashtagify are great resources for finding popular hashtags.
While it’s okay to use a number of hashtags, make sure that the ones you chose are relevant to your business. Otherwise, this strategy can go horribly wrong. Remember, the relevance of a hashtag is much more important than how popular it is.
Be specific when using hashtags
Instead of finding the most popular hashtag, it is better to use those that are specific to your audience. This will ensure that you’ll reach more of your desired followers. The more specific you can get with your hashtag, the more engaged the users are.
Try to hone in on a passionate community that shares a common interest. Remember, the purpose of using a hashtag is to engage more users. By capturing the attention of your target audience, you get better engagement.