A blog is a publishing platform where you can express yourself to the world. Originally, people used blogs as an online diary. They would write about their day-to-day experiences, opinions on certain topics, and talk about things they are passionate about. Later on, business owners saw a marketing potential in having a blog. Many of them started incorporating blogging into their marketing strategy, and blogging took off from there. Today many top brands, corporations, and local small businesses create value for their customers, and grow their profits, by having a blog.
Blogging provides several benefits for your business. You can use this platform to tell people what your business does. It provides an easy and inexpensive way to keep your clients and customers updated on what’s going on with your business. It also presents opportunities to reach a new audience and help increase your sales. Ultimately, it helps improve your online visibility while establishing yourself as an expert in the industry. This is a great opportunity no business should pass up.
Creating a successful blog takes time, effort, patience, and dedication. When done right, you can foster relationships with your audience, increase website traffic, boost search engine rankings, and build credibility. It may take a while before you see results, but your efforts will be worth it in the end.
If you’re considering starting a blog, but don’t know where to start, then you came to the right place. In this blog post, we’ll teach you exactly how to create your own blog. Follow the steps below and you’ll get your blog up and be running in no time.
Choose your preferred blog platform
Starting a blog entails a lot of decision making. One of them is deciding which blogging platform to use. Considering that there are several different platforms out there, choosing the best one is not an easy decision to make.
There are several things to consider when choosing a blogging platform. Since you’re just starting out, you want one that is easy to use and set up. Since blogging is not a temporary thing, make sure that you think long term. Choose a platform that is reliable and provides several features – one that can cater to your needs and accommodate your growing audience.
Blogger, Joomla, Drupal, Ghost, and WordPress are some of the most common platforms used for blogging. Each of them offers different features, so you need to take into account the type of blog you want to create. If you just want to set up a blog without spending anything, try Blogger and WordPress.com. However, we don’t recommend starting a free blog if you want to make money out of it. There are certain limitations when you use free blogging platforms. For one, advertising is not allowed, making it more difficult to make money out of it. You also don’t have full control of your blog; the platform does.
If you want to create a professional blog and you want to be in full control of it, WordPress.org is the best option for you. It will cost you a little money, but it won’t limit your income potential. Plus, it will give you much more control over your blog.
Register a domain name
Your domain name is the unique address of your blog. It is the name by which your blog will be known online. The right domain name can increase brand recognition, build your credibility and make a positive, lasting impression. A bad domain name, on the other hand, can send visitors running.
When choosing a domain name, pick something that reflects who you are and what you care about. Also, choose one that is easy to spell and remember. Try to list down a few good domain names since they tend to disappear really fast. The goods are almost always taken, so don’t procrastinate. Register a domain name now.
There are numerous domain name registrars out there. NameCheap and GoDaddy are two of the most popular ones. To secure the domain name, you will have to pay $10 to $35. This will give you the rights to the name for about a year. After this, you will have to pay the same amount annually to renew your ownership of the domain name.
Choose a hosting service provider
Web hosting is an important investment in your blog success. It will be the home of your blog’s content (blog posts, images etc) and your blog address. This will be the foundation of your blog or website. Think of it a computer hard drive that stores all the content that’s on your blog.
Some of you might be tempted to use free hosting like Weebly, Squarespace or Wix. Don’t even think about going this route, especially if you’ll be using it for your business. Web hosting will only cost you about $3 to $10 a month. That’s a small investment to pay for such an important feature.
There are several web hosting services out there, and choosing the best one can be a daunting task. But you don’t need a lot of choices to make the right call. In fact, having too many options makes the decision process even more difficult.
Since different blogs have different needs, you first need to think thoroughly about your needs. You can never choose the right one without knowing your hosting needs. There is no one-size-fits-all when it comes to web hosting. What is right for you may not work well with other site owners or bloggers. Remember, it’s not about finding the best hosting service provider on the market. What you need is a reliable web host that operates 24/7, fits your budget and suits your needs. SiteGround Hosting, A2 Hosting, HostGator, InMotion Hosting, Bluehost, GoDaddy, and iPage are some of the most popular web hosts we can recommend. However, our personal and absolute favorite is WP Engine. They have outstanding customer service and are the top hosting provider for the WordPress platform.
Design your blog
Once you log in to your blog, you’ll be given the opportunity to change your blog’s themes and layouts. You are free to customize it and make it look exactly how you want it. It’s really easy to do. In fact, you can change the theme of your blog with just a few clicks of a button.
A WordPress theme is a pre-designed template that you can customize. You will find several themes already installed on your blog. You have the option to pick from one of the default themes available to you. If any of the default themes don’t seem to match your brand, you can always opt for the paid versions. You are also free to install your own theme that you may have downloaded or purchased elsewhere.
Even if you used a default theme, you can still make the appearance of your blog truly your own. If this is a personal blog, make sure that you include some photos of you. Want to showcase your portfolio? Then go ahead and showcase your work. If it’s a business blog, make sure that you include your company logo. Your logo should be located near the top of each page. Clean, crisp logos hold a visitor’s attention long enough to get them interested to read your posts.
Your blog’s design should reflect you, your brand, and your business. Since this will be a business blog, you want it clean and professional-looking. If you intend to use the blog as your portfolio, then you have the license to show off your creativity.
Create high-quality content
Now that you have set up your blog, it’s time to write your first blog post. Content is king in the world of digital marketing. If you want to build a successful blog and capture the attention of your target audience, then make it a point to write informative, unique, and interesting posts.
Most businesses use their blogs to generate leads and attract new customers. With so many businesses vying for the attention of the consumers, you want to make sure that your content stands out. To do that, you need to identify your target audience and determine which topics they find interesting or valuable. Focus on topics that they can share with their friends and colleagues.
Readability and originality are also something you should consider when writing your content. Use terms that are easy to understand and keep your tone conversational. Use bullets and bold formatting so readers can easily scan through your blog posts. Also, make sure that your content is free of typos and grammatical errors. Most importantly, create content that can’t be found anywhere else. Google likes fresh, new content.
Make your content as high quality as possible. If your content is genuinely good, then people will take time to read what you have written and consume the information.
Develop a posting schedule
As mentioned above, building a successful blog takes time and patience. Just because you have successfully published your first blog post, doesn’t mean you can stop there. In order to reap the benefits of your business blog, you need to publish content regularly. Now, it’s for you to decide how often you’d like to post.
Small businesses can get away with one to two blogs a week. But you are more likely to benefit from three to five posts per week. Whether you choose to post once or three times a week, what’s important is that you post on a consistent schedule. There is no point in setting up a blog if you don’t update it regularly.
For more tips on how to start and write your own blog posts, download our How to Start a Blog Worksheet! Get all of your online business tips by subscribing to our Newsletter and tune in weekly to our blog page for weekly topics and updates on business growth strategies using social media and the internet at large! As always, we are here to help your business grow any way we can. See you next week!