Instagram is now considered the best social media platform for engagement and has proven itself to be of help to many businesses. Huge companies such as Nike, Starbucks, and Coca-Cola seem to have no problem getting engagement and the results they want. In fact, these brands are dominating the space.
With millions of photos, videos, and stories being uploaded on a daily basis, you are probably wondering how your business can stand out on Instagram.
Here are some tips on how to use Instagram for your business. Use these tips to enhance your brand and create a presence for your business on Instagram.
Create a winning profile
Your Instagram profile is how you introduce yourself to prospective customers and clients. Make sure that your profile tells people who you are and what you do. Also, give them a reason why they should follow you.
There are a number of ways to write your bio, so feel free be creative and have fun with it. You can use emojis, tell a story or keep it short and then let the images speak for itself. No matter what you choose, make sure that your bio tells a cohesive story about you and your business. It is also important to include a profile photo since people want to know who they are dealing with. You have the option to use your business logo or a professional shot of yourself as your profile photo.
Treat followers with a visual experience
Instagram pages that get the most number of followers and attention are artists. They use incredible cityscapes, jaw-dropping sunsets, dramatic portraits, and stunning architecture to capture the attention of their target audience. After all, Instagram is the most artistic social media platform out there.
If you want to succeed on social media, you need to find a way to turn whatever it is you’re selling into art. Focus on color and/or print that stands out exceptionally well. Use visual storytelling to convey concepts and reach your audience on a deeper level.
Use industry-related hashtags
The use of popular hashtags can help you reach thousands to millions of people on Instagram. You might think to use popular hashtags to expand your reach, but it won’t do you any good if it’s not related to your business. Instead of using popular hashtags, use hashtags that suit your brand personality and are relevant to your business. Or better yet, create new ones that are related to your brand.