Today, most of our social interactions are infused with visuals. People are always snapping photos of themselves, their family, their food they eat, as well as the places they go to, and share it with their family and friends. Seeing the amount of engagement these types of posts get, businesses followed suit. This has led to the rise of visual social media platforms like Instagram.
Here are 4 reasons why we love Instagram, and why you should too.
Drives more engaged traffic
According to studies, photos are the primary type of content that gets the most number of likes, shares, and comments. In a content-rich world, you need to step up your visual marketing game or you’ll be left behind.
Today, new social media channels are coming and going, but Instagram remains the undisputed king of per follow interaction rate. Behind-the-scenes content, user-generated images, human faces, food, and inspirational quotes are the types of content that get the most engagement. Make sure that you post these types of images to get more attention from your fans.
One of the biggest advantages of using Instagram is that it makes it easier for you to share the content you created across different marketing channels. For instance, the content you share on your Instagram account can be shared on Facebook and Twitter. It can even be used in your email marketing.
Even if you have no plans of sharing them on different social networking platforms right now, you can save the images on your phone’s cameral roll, and easily access them whenever you want.
Learn what people like
Just like Facebook and Twitter, Instagram now offers analytical data that will help business owners analyze user demographics and behavioral data. It will give you an insight as to how your content is performing. This information will make it easier for you to identify the type of content that gets the most engagement and create similar posts. What’s more, it also tells you when your audience is most active on Instagram and the average time your followers are on Instagram on a typical day.
It’s great for building your brand
Studies suggest that people don’t necessarily hate ads. Rather, they hate bad, annoying, and intrusive ads. Most people respond to Instagram posts because they don’t see them as ads. In fact, you can’t include links in your posts.
This may seem like a bummer for business owners who are looking to drive revenue from Instagram. Instead of using this platform to promote your business, use it to build your brand. Your followers are more likely to interact with your company since they know that you’re not trying to sell to them. Connecting with your followers on a regular basis will help you build a relationship with them and help you gain their trust.