Instagram introduced stories in 2016. This features lets you create a sequences of photo and videos that vanish after 24 hours. Snapchat may have pioneered disappearing content, but Instagram stories is killing the competition. In fact, it spread like wildfire. A month after it was launched, the feature already had 100 million daily users of its own.

So, why should you use Instagram stories for your business? Here are 4 reasons.

Grow your community

Instagram stories are discoverable. When you create stories, your posts will be showing up to users who are interested in similar content. Even those who are not following you can see your posts.

Instagram is a behemoth social networking platform, with over 300 million daily active users. By regularly releasing stories, you have the opportunity to reach a whole new target audience and get more followers.

Preserve a high quality business profile

Unlike your main Instagram feed, stories lack permanence. Photos and videos are available for viewing for 24 hours and then they disappear automatically. Stories are a great option when you want to share something with your followers, but don’t want it to remain on your profile indefinitely. You stay on top of mind of your audience without cluttering your profile.

Deliver special discounts and promotions

Most businesses don’t like Instagram stories because the photos or videos get deleted the next day. But it actually provides a great opportunity to promote your business without bombarding your followers.

Stories are great for staging a promotion or delivering special discounts. The 24-hour time frame creates a sense of urgency in your customers. Knowing that the deal will be ending soon, it urges people to take a decisive action quickly.

Have fun marketing

Creating high quality content is the key to getting high engagement on social media. With the pressure to take the perfect Instagram shot, it can difficult to show the fun side of your business. Stories give businesses more freedom to experiment and try something new. Plus, it gives you an opportunity to show off your human side.

With stories, you can post spontaneous content. You can take some behind-the-scenes video to give them a glimpse into your business, as well as the people behind your products. You can also snap a photo of your new product, add a cool emoji or doodle on the photo. It also allows you to let loose and have fun with your marketing.

If you are ready to begin an Instagram strategy for your brand or business and need help, Summit Web Marketing can get you started and headed in the right direction. Call us or click here to schedule a discovery call today.