There are 3 common reasons why people go online – to check their email, log in on their social media accounts or find answers. More often than not, Google is the first place they go to when they need answers. This is why SEO is important for businesses.
People trust search engines. Studies suggest that more than a third of people turn to search engines when faced with a question. However, most of them do not go past the first page of Google search results. They would click through the first three links and wouldn’t even scroll down further.
By achieving a top spot on the search engine results page, users would consider you as a credible source. The higher your search engine rankings, the higher the number of visitors your website will get. When done correctly, it can improve your site’s online visibility and searchability. Eventually, you’ll be able to draw your most targeted customers to your website and generate more sales. In order to do that, you first need to learn about the basics of SEO as well as the factors that affect search engine rankings.
Today, majority of businesses are still using SEO to improve their online visibility and grow their business. But with the ever-changing search engine algorithms, some of you may be wondering whether or not keyword still matter for SEO. If it is, is keyword density still important? Before we answer, let us first discuss what SEO and SEO keywords are.
What is SEO?
SEO stands for search engine optimization. It is the umbrella term for any activity that attempts to improve the quantity and quality of traffic to your website and search engine rankings.
SEO is what helps users find your content and website online. It ensures that your best content gets the attention it deserves. By implementing SEO strategies, you can be sure that your website can easily be found by your target audience. You may have a well-designed, mobile-friendly website and well-written content, but without SEO, your efforts will be wasted.
What are SEO keywords?
SEO keywords are keywords or phrases that best describes the content on your post or page. In practice, these are the words people key in on search engines like Google, Bing or Yahoo if they want to find content about that particular topic.
For instance, if someone types in the word “chocolate cake”, Google would provide a list of web pages that talk about chocolate cake. If you have used that specific keyword on your content, then the user is likely to find his/her way onto your page.
Researching the right keywords and then incorporating them seamlessly onto your content is one of the easiest and most effective ways of driving traffic to your website. But is the use of keywords still relevant in 2018? Read on to find out.
Do keywords still matter for SEO?
Not too long ago, keywords were considered as the core of SEO strategy. After all, it is as one of the main elements of SEO.
Back in the days, it was quite easy to increase search engine rankings. All you need to do is to find an underused keyword, use that keyword several times throughout the content and add it to different parts of the page. Voila! Your page will rank higher on search engines. You’ll begin to see an increase in traffic and even earn lots of money. However, this method for making money was put to death in 2011, when Google’s Panda update was released.
Today, Google has gotten better at distinguishing sites with fluff content and those that provide good quality, valuable content. So the question is, do keywords still matter for SEO? The answer is yes. You just need to know how to find the right keywords and use them properly.
Find the right keyword
Keyword research is the cornerstone of any successful SEO campaign. If you want your site to rank well, then you need to learn how to research keywords. Find the ones that will drive traffic to your website and lead to profits for your business.
Keyword research is not just about driving traffic to your website. Rather, it’s about attracting the right people. The key is to focus on long-tail keywords. Long-tail keywords have better conversion rates. They may not get as much traction as compared to shorter, generic keywords, but they will help you generate organic search traffic to your website.
Studies suggest that long-tail keywords generate 70% of search volume traffic. By integrating well-researched, long-tail keywords into your blog posts, you can maximize your organic search rankings and organic traffic.
Is keyword density still important?
Keyword density is defined as the percentage of times a keyword was used on a web page. Back in the early years of search engine, keyword stuffing was generally a good strategy to improve your rankings. Site owners would just shove as many keywords onto a page as possible, and call it a day. It did help them improve their search engine ranking, though, even if the site doesn’t contain any real, valuable content. Unfortunately, this has led to poor customer experience. Imagine how obnoxious this blog would be if we just used the words “search engine optimization” a thousand times. Eventually, Google wised up and started filtering out pages that were keyword stuffed.
Today, creating content with a high keyword density no longer works. In fact, keyword stuffing can harm your search engine ranking. Google dislikes keyword stuffing and you’ll get penalized if you get caught. Your page could be demoted in the search results or even removed all together. Don’t let keyword stuffing ruin your SEO efforts.
How to use keywords for SEO power
In order to optimize your pages, you need to add keywords to 5 critical places on your website – title tag, heading and body of the article, meta description, URL, and the Alt tags.
More than the rankings, your goal should be to provide the best user experience to your visitors. So, make sure that you generate good quality, well-written content. Create content people need, and make it easy to read. Try to incorporate the keywords as seamlessly as possible into your blog posts. If they sound forced, don’t push them. Remember; write for your audience, not for search engines. Writing for search engines will get you nowhere.
Great content encourages people to visit your site. If you are you looking for ways to increase traffic to your website, we suggest that you get to know your target audience and find out what type of content and topics they find useful and valuable. Although quality content plays a big role in getting users to visit your site and building trust, it won’t be found on its own. In fact, great content will never get enough traction without SEO.
SEO can be the difference between attracting thousands and thousands of visitors and getting lost in sea of sites on the internet. If you want your site to land on the first page of Google search results page, you need create good quality content and supplement it with SEO. Find profit-driving keywords and incorporate them into you content and website. This will help drive relevant traffic to your website.