The use of videos in content marketing is on the rise. Unfortunately, some business owners and online marketers are caught in the conundrum of deciding whether or not they should come up with video marketing campaigns for their business.
82% of businesses already have a video marketing in place. Come to think of it. Your competitors are promoting their business through videos and capturing the attention of their target audience. If you’re still not using video as a part of your marketing strategy, you are losing out on a lot of business opportunities.
Here are 3 reasons why you need to start making more videos.
Video encourages social shares
With so many businesses vying for the attention of the masses, it can be difficult to get them to read your content, let alone share them. But cleverly crafted videos with elements of entertainment, shock, and humor can easily capture the attention of your audience. They may even be motivated to share the videos with their friends.
Videos can be spread on the internet in just a short period of time; thus, getting millions of views. The more people share your video, the more people will be able to see it. This exposes your brand to a wider audience. It also helps increase your overall engagement.
Video appeals to mobile users
As smartphones become more widespread, so does the mobile internet usage. In fact, studies have found that almost half of the internet users use their smartphones to go online. Many of them do research and watch videos on their mobile devices. And since people love watching videos on the go, Youtube reports mobile video consumption rises 100% every year. In a few years time, mobile may even overtake traditional TV viewing. As such, it’s not surprising why business owners and online marketers are diverting more of their budget to video marketing.
Google loves videos
Videos are incredible at SEO. When you upload videos with transcripts, they are indexed by Google. Video transcripts are naturally packed with keywords. This shows Google that your video is relevant to your site and can help your site rank on search engines.
Incorporating videos on your blog or website can increase the amount of time visitors will remain on your site. This is called the ”stickiness factor”. Google considers this as an important factor in SEO. The longer your visitors stay on your site, the more likely will it show up on page 1 of Google.