Looking for a restaurant, salon, dry cleaner or an auto repair shop? Many of you will probably turn to Google for some business recommendations. According to a survey that was conducted by Search Engine Land, 85% of consumers use the internet to find local businesses and look up information about them.
Whether you’re a small business or a multimillion dollar company, you want to make sure that your business can be found by potential customers online.
Here are 5 secrets to online marketing success. By using a mix of these 5 strategies, you can be sure that customers will find and choose your business.
Build a professional-looking website
According to a survey that was conducted by research firm, Clutch, 46% of small businesses don’t have a website. Just because you’re just starting out, it doesn’t mean that there is no benefit in having one. Other businesses, on the other hand, don’t think it is important since their business is doing well without it.
All businesses, no matter how small, should have a website. Today’s digital-savvy customers don’t just do business with anyone. They take time to do research to make sure that you are a legitimate and reliable company. They would be distrusting of any business that doesn’t have an office, physical address or a website.
Your website is often the first point of contact for potential customers. People will make judgments about your business in just a few seconds. A polished, well-built, and professional-looking website will help you make a good first impression. People are more likely to put their trust in you if your site exudes professionalism.
Having a website will not only make it easier for potential customers to find you, it also adds to your credibility, not to mention your online marketing success. Trust is a critical factor for business today. People are more likely to trust you if have a professional-looking website. If you don’t have a website and your competitors do, who do you think would look credible? Not having a website puts your business at a competitive disadvantage.
Choose the right social channels for business marketing
Social media is a part of our day-to-day lives. In fact, the average person spends about 2 hours a day on social media, and is increasing every year.
Social media is no longer for millennials. Survey revealed that users who are active on social media range between 14 and 65. Now that you know that your target audience is on social media, it’s time to connect, interact, and start building relationships with them.
A huge percentage of businesses use social media to promote their products or services. It doesn’t matter if you have a product or provide a great service. You will struggle to draw attention to your product unless your content is pitched to an appropriate audience. This is why it’s important to identify who your target audience is and determine which social media platform they spend their time on.
There are hundreds of social networking sites available to users worldwide. Some of you may be tempted to sign up on the most popular social channels in the hopes of widening your reach. This can improve your brand visibility. However, you may end up spreading yourself too thinly and diluting the impact of your efforts. Determine which one is the most relevant to your business and focus there. Devote your time to the ones that will be most beneficial to your business and remember, social media is key to online marketing success.
With so many businesses vying for the attention of consumers, it is always best to find other ways to develop a solid web presence. Blogging is an inexpensive and effective way of increasing your online exposure.
Brand exposure is one of the most important elements of marketing. While having a professional-looking, mobile-friendly website should be part of your online marketing strategy it isn’t enough. Why? Because most site owners do not update them. Come to think of it. When was the last time you updated your site? Your website is less likely to show up in search engines if there is too little or no content.
Blogging can help drive traffic to your website and generate new leads. It may be time consuming, but it drives long term results and helps with online marketing success goals. Every blog post you write is equivalent to one more indexed page. The more blog posts you have, the more opportunities you have of showing up on search engines and driving traffic to your site. As long as the blog post is well-written, relevant, and informative, you can continue to get traffic for days, weeks, months and years to come.
Through constant blogging, you are providing useful and relevant content to your target audience. Write interesting, engaging, and informative blogs. Give people a reason to come back to your website. Address a topic in depth. Answer commonly asked questions. Educate your prospects. Over time, people will see you as a go-to resource in your particular niche and establish yourself as an industry leader – someone they can trust and look to for guidance about industry-related issues.
There are over 2 billion people online. Many of them turn to Google when doing research or looking for a particular product or service. However, 75% of them never scroll past the first page of the Google search page. Google gets about 167 billion searches a month. If your business doesn’t appear on the first page of Google, it’s practically invisible. Without organic SEO in place, you are losing out on a lot of business opportunities.
Every business, no matter how small, needs to invest in SEO. It plays an important role in the research and buying cycle. Aside from driving traffic to your site, SEO has one of the best ROI’s in advertising. It puts your product and service in front of people who are actually looking for it. Since people know what they are looking for, you no longer have to persuade them to buy your products or avail your services. Rather, you just need to prove to them that you are a reliable company and that they should buy from you. Most people may not consciously realize it, but high search rankings make you more credible in their eyes. If your site ranks high on search engines, they are likely to click through your website and they’ll trust you more. Think of it as a vote of confidence.
Your goal is to appear as high in the search engines as possible. Ideally, you want to get to page one of Google. Sites that appear higher in search results get more traffic, leads, and potentially more sales, leading to greater online marketing success.
Encourage and push for online reviews
Online reviews are a powerful thing. They have real value and a lot of consumers depend on them. Studies suggest that 75% of online shoppers spend time reading online reviews in the initial stage of product research. Often, it is the one thing that pushes consumers who are on the fence about making a purchase. The problem is that, most customers don’t leave a review unless something goes wrong. Try tipping the review balance in your favor by asking happy customers for review.
Most people will be more than willing to share their experience with businesses they deal with. All you need to do is ask. Don’t be shy to ask customers for review, but don’t be too aggressive either. There is a fine line between encouraging customers to leave a review and demanding for one. Reviews should be your top priority when it comes to online marketing success and your
When asking for a review, make sure that you let the person know how much their review means to you and how you will benefit from their favor. Never offer incentives in exchange of an online review. Not only will it ruin the authenticity of your customer data, it’s also against Google’s guidelines. Don’t forget to thank them immediately after writing their review.
For more tips and help with your online marketing success and developing goals around your digital strategy, call Summit Web Marketing. We can help your business stand out above the rest.