First impressions matter, especially in the business world. With the internet at our fingertips, consumers can easily do a quick search about your business and find the information they need. Customer reviews are one of the first things people look for when they decide to do business with you.
With as much as 90% of consumer relying on customer reviews, you want to make sure that the first thing they see are positive, glowing recommendations. Otherwise, it can ruin your business ‘reputation. If you haven’t already incorporated online reviews and feedback into your marketing strategy, now would be the best time to do so.
Here are 5 reasons why your business needs a review strategy for 2018!
In the business world, word-of-mouth spreads like a wildfire. Good news travels fast while bad news travels faster. One negative review will cost you about 22% of potential customers. The numbers can jump up to 59% if you get 3 or more negative reviews. What’s scary is that it can go as high as 70% if a negative review shows up in Google search result. Do not underestimate the power of a negative review.
Customers are more likely to write about negative experiences online. They won’t hesitate to express their displeasure over social media or online review sites. As such, it is important now more than ever to provide a superior customer experience.
In order to gain the trust of potential customers, you need to prove to them that you are a legitimate business and that you’re a professional. One way to do this is to encourage happy customers to leave 5-star feedback. Remember, there is no one better to narrate your success stories than your satisfied customers.
If you consistently receive glowing reviews online, do not hesitate to show them off. Share them on different social media channels, as well as your business blog. This provides excellent opportunities for inspiring trust in consumers. Try doing a quick search of your business online to see if your online reputation is positive or negative.
Boost your SEO rankings
One of the best things you can do to improve your local SEO visibility is to enlist your business in trusted online review sites like TripAdvisor, Yelp, Angie’s List, Yellow Pages, Google My Business etc.
Google is the most used search engine on the World Wide Web. The company’s goal is provide the best results possible to your query. The more accurate and relevant the information they provide, the more likely people will turn to them when they need answers. Since Google knows that online reviews are important for majority of consumers, they tend to pay attention to these sites. In fact, online reviews are one of the key factors that influence local search rankings. The diversity of sites where you have reviews, your numerical rankings, the speed at which reviews are generated, and the total number of reviews your company has – all these play a major role on where and how a business appears in local search results.
The number of review sites available to consumers keeps growing by the minute. Because of this, it can be difficult to choose where to have your business listed. If you want to enhance your online visibility, you may want to consider getting your company listed on Google My Business. Since most turn to Google for online research, that means a larger audience will see your Google My Business Profile.
Google My Business is all about local search. It is aimed at helping local businesses reach their target audience. Most people will Google your business before transacting with you. They want to know more about your business, and Google My Business can provide some quick answers. It will provide information such as contact number, address, and opening hours. Plus, your business information will appear in Google Maps or localized searches; thus, making it easier for potential leads to find directions to your store or business.
Influence buying decision
Online shopping is one of the most popular ways to make purchases. Consumers from all over the world flock to the internet to buy things like shoes, clothes, gadgets, appliances, and even groceries. Recent survey revealed that majority of consumers has made 51% of their purchases online.
Most people start the buying process by looking up the product they want in search engines. Today’s buyers are smart. They don’t just buy anything from anybody. They’d go from one site to another to compare prices and reviews. They take time to read online reviews before making a purchase.
Online reviews are used a lot and relied upon by a lot of people. According to a survey that was conducted by BrightLocal, 90% of consumers read online reviews. 88% of them trust online reviews as much as a personal recommendation. Their buying decisions are often influenced by online reviews. Consumers also reported that they need to read at least 6 reviews before they form an opinion about a business. Do not hesitate to show off your best reviews on Twitter, Facebook, and Instagram, blog or even your company’s website. This can have major implications on consumer’s purchasing decision.
Get discovered online
Most people prefer to shop online because it’s easier and more convenient. They go online not just to find good deals, but to research about the products or services they need. They already know what they want. Right now, they are in the process of selecting a business that can cater to their needs. This is where reviews come in.
Reviews are usually the first thing consumers look for when they want to buy something online. As a potential customer, they want to know the opinion of previous customers. What do they think of the product? Does it match their expectations? Is it worth their money? How did the transaction go? These are the things they want to find before purchasing.
Reviews are an absolute essential for online retailers. Consumers may not be familiar with your company, but they are likely to come across with your business during the shopping process if you have some customer reviews. The more reviews you have, the more reliable and trustworthy you’ll be in the eyes of potential clients. Not only will it make the decision process easier, it also helps you generate more leads.
If you’ve ever bought anything online, you have probably read online reviews. You are not alone. As mentioned above, a huge majority of consumers read online reviews. Why? It’s because people want an assurance that the product they are planning on buying is of good quality.
When considering buying a camera or a smartphone, they often consult the reviews to check if previous customers are satisfied with the purchase. Another reason is to determine the quality of a local business.
A huge percentage of buyers take time to read product reviews before making any online purchase. They are more likely to get that camera if they find ratings with an average score of 4 on the particular model they are eyeing on. 5-star reviews may provide the extra push they need. They just need reassurance and confirmation that they are getting the right product.
Having no reviews is as good as having negative reviews. Since many of them rely on product review, some people may see the lack of reviews as a red flag. It leaves your reputation in a vulnerable state. People may not even consider buying your products without them. Think about how many potential customers end up buying from your competitors because they can’t seem to find any reviews.
If you are a business owner who is looking to increase their reviews online, Summit has a system that can get you more reviews on the platforms that are most important for your business. To learn more about our offer, and start a free trial to see if our system is right for your business, click here.