Facebook, like Google, is a search engine. It is also an asset to your business. With more than 60 million active business pages on Facebook, you want to make sure yours has a presence. When setting up your Facebook business page there are many things you can do to optimize your local reach and visibility in search engines. Setting up your Facebook page correctly not only helps you promote your business but also, gets you more customers. You can generate a hefty buzz surrounding your brand and business at a local level when you take the time to optimize your business page. If you are a business owner with a Facebook page and don’t quite know what to do to optimize your presence on Facebook, read our 5 tips on optimizing your Facebook page for Business!
Add a Captivating Header Image
The more items you fill out on your business page, the more Facebook knows your page is legitimate. This includes your header image. Your header image can really make a statement and help boost your Facebook presence. To maximize this space in an optimized way, think about any important messaging, a tagline, website address, or other information you can put on there that lets others know who you are at first glance. You can create a header image with a 20% off deal, information on an e-book you are offering (especially if that page is a promotional tool for your e-book), or tour dates if you have speaking engagements. Starting to get the idea?
Remember, you don’t want to make the header image too wordy if you do decide to go with a message. Also, size matters! Your Facebook header image should be clear, easy to read, and the dimensions required for the image size are 828×315 pixels. Most importantly, use an image labeled for reuse. You don’t want to face copy write infringement. Programs like Canva, Pixabay, Unsplash, or a Shutterstock subscription can be used to gather images labeled for re-use. You can even upload video now for your header image which is quite engaging for users today! The point is, your header image is free and open real estate to brand and market your business, USE IT!
Upload a Branded Profile Picture
Your profile picture can be a personal/professional picture, your business logo, or some other asset used to promote your brand. It is common for users to upload their logo as their profile pic, but if you are a solopreneur, a professional headshot is also acceptable. Having photos in place on your Facebook page is important. It lets Facebook know you are an actual business, that your page is real, and will get you closer to other optimization features once your page starts growing and gaining some validity in the Facebook world (more on that later). Size also matters with your profile picture. Make sure your profile image is 160×160 pixels.
a). Facebook header and profile picture dimensions:
b). Example of images if you are a solopreneur or public figure (check out her CTA button):
c). Branded business header and profile picture for a local bake shop:
Fill out your Business Information
This is key, especially if you are a local business trying to build awareness in your local area, town, city, state etc. If you own a Google My Business page this is similar in the sense that you are filling out key information about your business that is important for customers looking for your product or services. Be sure to add your business hours, location and map, the services you offer, and a short story or bio.
There are even additional tabs you can add to help people learn more about your business once they land on your page. Optimization tabs would be your reviews, videos, and photos. You can access this section under page settings (see below) and click on the Edit Page settings. If you have a website, make absolutely sure that you list it on your business page. You can edit the call to action button under your header image to have customers message you, email, or even call! There are 12 different settings for this button. So take a look at each setting and decide which option suits your business best!
a). Business page info you MUST fill out to optimize your business page:
b). Tab settings: (Go to settings then click Edit Page):
Keep your page updated
Another way to keep your page optimized is by posting regularly. Depending on your industry, you should be posting 3-5 times per week at a minimum. You will not only boost your reach on Facebook you will boost your rank in search engines like Google and Bing! There are many strategies you can use to start your posting and content strategy. Below is a short list of ways you can start engaging and communicating with your audience and fans!
Post industry related content/blogs/articles/stories – Share news, facts, and tips that are related to your industry.
Go Live – Start letting people know more about you and your business by doing a Facebook Live! Go live at the same time every week for a couple of months and see how your page expands and grows!
Post a variety of content types – Post pictures, tips, behind the scene footage, other videos that relate to your industry, articles, blogs, branding images, checklists, offers, etc.
Connect with Other Local Businesses, and friends too
See how you can cross promote with other business in your area! Get a group of 5-10 other businesses and help promote each other. This works well if you are in a shopping center, strip mall or shared building that houses other companies. If you do any networking, that is also a great place to strategize. You can create a great local community of neighboring businesses, shop owners, and local residents to not only help grow your online presence through Facebook but build the community around your businesses. Life exists on the outside of social media as well! Let’s not forget, social media is a tool, not a means to an end.
Invite your friends to support your page as well! You can unlock specific features on your business profile after a certain number of likes. See below for more details:
25 likes – Once your business page has 25 likes, you can create a custom URL for it. The custom name function looks like facebook.com/company name. NOTE: once you create your username, it can’t be changed.
30 likes – After you have 30 likes on your page you will have access to page insights. The page insights feature gives you data on who is visiting your page, how many likes your page has, demographics of your followers, post-performance and more!
100 likes – After you have 100 likes, you can start “watching” other pages in your area that are similar to your business. You are allowed up to 100 Pages. This feature is useful because you can see what your competing businesses are up to and track how they are performing on the platform compared to yours.
I hope you enjoyed our 5 tips on How to Optimize your Facebook Business Page! I have compiled a short checklist for business owners like yourself who are just getting started on Facebook, or who need a little help navigating business page optimization features. You can download it here; Facebook Optimization Checklist. For more online business tips subscribe to our Newsletter and tune in weekly to our blog page for weekly topics and updates on business growth strategies using social media and the internet at large! As always, we are here to help your business grow any way we can. See you next week!