Contrary to popular belief, Pinterest is not a social media platform. Rather, it is a search engine. Think of it as Google for highly visual people. Users perform searches that are mostly based on images. It is an online pin-board that allows users to visually share, find inspiration, and discover new ideas on the things they love. And why, a business owner, should be using it to promote your products and services.

Most businesses would leave Pinterest out of their brand’s marketing strategy. Do not underestimate the power of Pinterest. If you’re still not using Pinterest as part of your marketing campaign, then you’re missing out on a lot of business opportunities.

Here are 3 compelling reasons to use Pinterest for your business.

Discover what your audience loves

People follow you because they want something from you. In order to increase your reach, you need to find out what your audience likes and give it to them.

With Pinterest Analytics, you can get valuable insights as to what your customers really want. With the help of this tool, you can see what pins people like and what they save from your website. It will be easier for you to create pins and boards that your target audience will find valuable and interesting.

Engage easier with your audience

According to a study that was conducted by Ahalogy, a company that helps marketers to connect with consumers, Pinterest users are open to brand marketing on the platform.

Many business owners are guilty of underestimating this social media network, but there is great potential to drive a lot of engagement on Pinterest. In fact, a lot of engagement can be driven around every new post. With Pinterest, you can promote your brand while feeding their obsessions with photography, gourmet foods, exotic destiny vacations, or rustic wedding decors.

Over one million businesses are already reaching their audience on Pinterest. You’d be crazy not to use it as a social media marketing tool.

Converts more users into buyers

Pinterest may not be a social media behemoth like Facebook, but it has over 200 million monthly active users. Chances are, your target audience are already there.

Pinterest is now considered as one of Internet’s most important shopping platforms. Survey revealed that 63% of millennials use Pinterest to discover new products or brands. They are looking for inspiration for trends or popular products, and they’re ready and willing to buy. With the right strategies and eye-catching pins, you’ll be able to convert these users into paying customers.

If you are interested in developing a Pinterest strategy for your brand or online business give Summit Web Marketing a call. We will go with you step by step on how to improve traffic to your website and improve SEO.