Your Twitter followers contribute to your business’ growth and success. They are not just your contacts or some random strangers. These people are your family, friends, colleagues, clients, and customers. They are the lifeblood of your business. They are too important to lose. Unfortunately, there are some things you do that causes you to lose some of your followers.
In this blog post, we’ll walk you through some of the biggest mistakes that will make people unfollow you, along with some tips on how you can hang on to them.
Here are the top 8 reasons why people unfollow you on Twitter.
You are too noisy
Twitter is a noisy platform. With over 330 million active monthly users, the platform get hundreds of millions of tweets every single day.
You probably love Twitter and you have lots of cool content you want to share with your followers. You also do a lot of public replies on Twitter. When people look at their timeline, they see a flood of your tweets. That’s just annoying! If you post too much, your followers would be so annoyed with you that they’ll hit the unfollow button without a second thought.
According to a survey that was conducted by DK New Media, 52% of users wouldn’t even hesitate to click the unfollow button if your tweets clutter their main stream. People want to see updates from their family and friends. If you drown out everything on their feed, they will unfollow you.
Flood tweeters typically earn themselves an unfollow. If you want to keep your followers, we suggest that you space out your tweets and map them out for the day. Make sure your tweets aren’t timed too close together. If possible, limit your tweets to no more than 2 per hour.
You talk too much about yourself
Social media is one of the best places to promote your business. Twitter alone has more than 330 million active users, making it a great channel to reach current and potential customers.
It’s okay to talk about your business occasionally. Your followers won’t mind learning about new products or your upcoming event, but too much self-promotion is bad.
No one loves a self-promoter and a spammer. Don’t forget that this is called social media, so your content should add value to the online conversation. Keep your audience engaged by asking questions or asking their thoughts about certain topics. It is also a good idea to share the tweets of others. Don’t forget the social in social media.
You go silent
Social media is about having a dialogue or a good conversation with your audience. People are expecting you to contribute and take part of the conversation.
Going silent is one of the easiest ways to lose some followers. Come to think of it. What’s the point of following you on Twitter if you don’t have much to say? Make sure that you check in regularly and tweet at last once a day. Don’t forget to respond to retweets, DMs, and mentions. Otherwise, people may think that you are no longer in business or your account has already been abandoned.
If you want to stay on top of mind of your audience, we suggest that you tweet out your most important updates at different times. If you’re not tweeting on a regular basis, then your chances of appearing in front your followers become slim. Eventually, they will unfollow you and your network numbers will drop in a flash.
You provide zero value
People started following you because they think your tweets have been super helpful and relevant. When you stop providing value, they will unfollow you. Later on, you’ll notice a steady decline in your Twitter followers.
To avoid the unnecessary falloff, we suggest that you start tweeting about industry-specific news, informative studies, helpful links, and provide some quick tips. Help solve some sort of problem for them and provide your followers with valuable content.
If you want to grow your audience or keep the ones you have happy, you need to consistently provide them with what they want. You need to provide education, entertainment, and value.
You’re offending people
Incorporating humor into your social media strategy is a great way of humanizing your brand. It shows your personality and helps you build a relationship with your audience. Over the years, we’ve seen several brands who use humor to sell their products and services on social media. It is a great way to drive engagement since the younger generations are more open and responsive to humor.
The problem is that humor isn’t universal. Some people may find it funny while others may find it offensive. Offensive humor may cause you to lose some followers. Also, stay away from sensitive topics such as politics, religion, and race. Practice tactfulness and stop offending others.
You’re not just interesting anymore
Perhaps you don’t have much to say. Or maybe you tweet about boring topics. If people no longer find you interesting, you risk losing a significant portion of your followers. There is no point in keeping someone on your feed if their content doesn’t interest you anymore. If you want to see a continual increase in followers, inject some life back into your feed.
Post engaging, informative content. Find interesting, trending topics and see how you can use them in your tweets. Also, using popular hashtags can help you get extra exposure for your tweets. Personalized retweets can also help you get noticed. Set yourself apart by asking questions or adding your own opinion to the tweet.
You’re tweeting off topics
Most people would check your bio before they decide whether or not they want to follow you. Why? It’s because they want to get a sense of who you are and what you do. Your bio gives them a sense of who you are what they can expect from you.
If they follow you, that means they are interested in what you have to offer. They are expecting you to fill their feed with contents that are interesting, informative or entertaining. If your business is real estate, then you can post about home staging, home improve projects, buying and selling tips etc. If you’re a marketing guru, a bulk of your tweets should be centered on marketing. If you start posting about politics or your passion about caffeinated beverages, people may start losing interest. Make sure that you stay on topic.
Your timing is off
Twitter is a powerful, effective marketing tool. No matter how interesting or informative your content is, your tweets won’t standout if you post at the wrong times. Considering the amount of buzz coming from it every single second, you need to need to get your timing right. Otherwise, your tweets won’t get clicked on or retweeted.
For maximum clicks and engagement, find out when majority of your followers are online and schedule your tweets at that time. If you do, more people will be able to read your tweets. Plus, you are likely to get more retweets.
Twitter is a powerful marketing tool that offers several benefits to businesses. It can help build connections with your prospects, generate leads, and solidify your branding. However, it can easily be a wasted resource if you don’t know how to use it properly.
Growing a following on social media is a challenge, but keeping your followers around is even more challenging. If you noticed a continuous decline of your Twitter followers, chances are you have committed some Twitter blunders that has pushed them to unfollow your account. If you don’t change how you use Twitter, you’ll be losing the followers you worked so hard to get.