As a business owner, you are well aware of how important it is to develop a strong social media presence. But with so many social media platforms and the tight competition in the business world, it is becoming increasingly difficult to get your target audience to notice you.
Here are 3 branding tips that can help you with your social media strategy.
Choose the right social media platform
Often, businesses maintain a presence in as many social media platforms as possible. There is nothing wrong with that, as long as you can manage all of them effectively. But if you are a small business owner and your resources are limited, it is best to choose one or two social channels that will best serve your company’s needs.
The right platform has the right people – those who are interested in your business. As such, it is important to consider your audience demographics when choosing the best social media platform.
Facebook remains to be the most popular social media channel, with over 1.2 billion active daily users. This is a good place to start if you want to reach people of all ages. LinkedIn is a B2B network that attracts business owners and professionals. Choose this platform if you sell to other businesses. Meanwhile, Instagram has a lot of traction with women and young audiences. Focus on this platform if your primary demographics is teens and people in their twenties. The idea is to choose the platform that offers the best potential for reaching your target audience.
Develop your brand’s voice
With so many brands vying for the attention of consumers, you need to find ways to stand out from the competition. In order to capture the attention of your target audience, you need to develop a strong, clear brand voice.
Brand voice is the tone in which you speak to and connect with your audience. It can be fun, informative, authoritative or plain witty. No matter what voice you use, make sure it’s authentic to your brand. Remember, today’s consumers are smart. They will be able to tell if you’re trying to fake your voice.
It’s common for businesses to manage several social media accounts. Many of them have a Facebook, Twitter, Instagram, and Youtube account. This gives them better opportunity to build a solid online presence and reach their target audience.
Having several social media accounts is good, but make sure that you keep your branding consistent across different social media channels. The color scheme, fonts, designs, and avatars you use should be consistent. This way, people will be able to recognize your brand immediately no matter which platform they are using.
The last thing you want is for your social media accounts to look like they are being managed by different companies.
For help with your social media and content marketing strategy, contact Summit Web Marketing. We can help give you an expansive and consistent presence online using the right channels for your business.