Social media is used a number of ways. People use it to connect with their family and friends. Business owners, on the other hand, use it to connect with their target audience and promote their products and services. It turns out, social media isn’t just for socializing, advertising or marketing. Studies suggest that an increasing number of employers are using social media to source candidates and recruit employees. In fact, roughly 90% of hiring managers and recruiters use social media as part of their screening process. Every day, recruiters are looking to fill jobs with top candidates like you. As a job seeker, make sure that you use the social media to your advantage.
Social media provides a great way to boost your job search. Unfortunately, most job seekers still haven’t realized its role in landing a job. If you’re still not using social media as part of your career management, you’re missing out on opportunities to find a job, grow your network, and improve your professional image.
How can you tap into the power of social media to make your job search easier? Use these tips to make the most of social media in your job search and career.
Let people know you’re looking for a job
If you’re looking for a job, spread the word. Most people are willing to help you in your job search. All you have to do is ask. It may be embarrassing, but everyone has been there before. Who knows, one of your friends may have an opening in their company.
You can write a post telling your family and friends that you’re looking for a job and that you would appreciate it if they can introduce you to someone or if they know of any company that is hiring.
Convince people to be your allies in the job-hunting process by letting them know that you know your stuff. If you’re a marketing guru, it is a good idea to share information about your expertise. Also, let them know that you’re up to date on the latest marketing strategies. If you’re a financial guru, fill your social media streams with links and commentary about the current economic climate.
Network your way into a job
The people you encounter can be very helpful, especially when searching for a job. The problem is that many people do not like the idea of networking. In today’s digital age, networking is no longer limited to awkwardly weaving through a cocktail party, shaking hands with strangers and collecting business cards.
Social media provides several opportunities to connect with business owners, professionals, and executives who might not give you the time of day. Grow your LinkedIn network, join groups related to your industry, follow business pages, recruiters you have worked with, and employers you are interested in. it is also a good idea to share industry-related news and join in on group discussions.
Remember, a connection may eventually lead to a new career. Use social media to create the connections you need to get the job.
Learn about the company you’re interested in
Social media can go both ways. People can learn information about you. You can also use it to learn information about others. This is especially beneficial during your job search.
Having a connection can help you land the job. Sometimes, hiring managers prefer candidates who were recommended by their clients or employees. They want to hire people they know and trust. But that doesn’t necessarily mean that you’ll have zero chances of getting hired if you don’t know anyone from the company. Don’t let your lack of connection discourage you from applying for the job. Use the internet to your advantage to learn more about the company or the hiring manager.
Find out the name of the hiring manager and take a look into the company’s works, clients, and culture. Make sure that you include all the information you have learned about the company in your cover letter. It shows that you did your research and you’re very much interested to be a part of the team. These little details could give you the boost you need to land the job.
Keep your LinkedIn profile updated
Most people turn to Google when they need answers or if they want to find out something about a person. Odds are, employers will Google you. They do this get background information about the applicants before inviting them for an interview.
Most people only click on the first three links on the search engine results page. If you want employers to see what you want them to see, we highly recommend that you create an account on LinkedIn. This will help push your profile to the top of Google’s search results.
LinkedIn is the world’s largest professional network. Often, recruiters and hiring managers check on your LinkedIn profile as it helps them decide whether or not you’re a good fit for the position. To reap the powerful benefits of this professional platform, make sure that your account is updated. Add your skills, experiences, causes you champion, volunteer work you do, and organizations you’ve joined.
You can also use this platform to research companies you’ve had your eyes on and determine the best person to contact in that company.
Blog your way to a job
Employers and hiring managers will do a background check on you before they invite you over for an interview. They want to ensure that everything that is written on your resume or CV is true. If you have included a link to your blog on your resume, they are likely to visit it.
A blog is more than just a catalog of words and images. It advertises who you are and what you believe in. Here, you can share your stories, your views and opinions on topics you know and care about. It can help you connect with like-minded individuals and converse with them. It also provides opportunities for networking, which is crucial in finding a job.
A professional and well-designed blog can be a great way to get noticed by the right people. Regardless of where you’re at in your career, your blog allows you to show off your skills and demonstrate the depth of your knowledge. If you are a photographer, we highly recommend that you upload your best shots. If you are a freelance writer, you should post well-researched and thought-provoking articles. This will help you make a strong impression on potential employers.
Social media presence
One way to get yourself noticed is to make yourself visible to those who are hiring. You need to cultivate a social media presence that supports your professional brand.
As mentioned earlier, your future employers will check you out on social media. They want to know who you are and what you do. After all, your social media profiles are a great representation of who you are.
While it is best to keep your social media profile restricted to family and friends, you shouldn’t hide your whole profile. This way, when a recruiter lands on your profile, he/she will see some activity and can learn more about you. Keep your profile photo, educational and employment information public as employers and recruiters may want to see that. Also, make professional status updates public. Meanwhile, your wall posts, photos, relationship status, and personal information should be kept private.