Whether it’s your first product or an addition to an already existing line, launching a new product can be an exciting time for any company. Often, business owners would rush to the market, envisioning all the recognition, sales, and success that will stem from this amazing product. Unfortunately, that’s not always the case.
According to studies, there are about 2.55 billion social media users. Many of them check in on their social media accounts several times a day. With its popularity, social media can serve as an excellent channel for your product launch and get people excited about your newest product.
Launching a product requires careful planning. Presenting the product to the masses without a solid plan in place is a recipe for disaster. To help you prepare for your launch, we have put together some tips to ensure that you get the notice you deserve. Use these tips to help you cut through the noise and give your launch a greater chance of success.
Define your ideal client
Defining your audience is one of the first and most important steps you need to take in preparation for the product launch.
There are billions of people on social media, which is why it’s a great place to start if you want to create buzz around your product. But before you move forward with the launch, you first need to define your target audience and develop a plan that includes your goals and objectives. You won’t be able to achieve your desired results unless your campaign is pitched to an appropriate audience.
There are several social media platforms out there. Having an online presence on each of these platforms is a waste of time and resources. To maximize your marketing efforts, you need to identify which platform your audience is using. Focus on social media channels that will get you the most traffic and engagement.
Go big with social media teasers
Build anticipation for the launch by creating a teaser campaign. Teaser campaigns are designed to spark people’s curiosity and let them know that something exciting is coming. It is a great way to grab anticipation and get people excited about the product launching.
Today, almost everyone can put together an awesome promotional video. You can even create one with your smart phone. When create a teaser, make sure that you provide enough information to get people interested, but don’t give away too much details. Through your teaser, people will be eager to get their hands on your product when the big day comes.
Find a following by crowdfunding
Starting a company is a challenging journey. Raising capital to fund your products isn’t easy either. Small business owners in need of funding often turn to crowdfunding platforms. Through crowdfunding, you can raise funds from the community without accumulating debt or giving up equity.
The benefits of crowdfunding go far beyond just raising finances for your business. Just because you already have the money, it doesn’t necessarily mean that you won’t benefit from it. In fact, it can be a great way to generate buzz around your product. It will also help you build an army of enthusiastic supporters even before the curtains go up and make your debut.
People who contribute to your crowdfunding campaign want to see a successful launch. They can be brand advocates and your most loyal customers. They are likely to share the campaign with their family and friends.
Give people a peek behind the curtains
Social media provides a great opportunity to get your newest product in front of a larger audience. Create buzz and tease the audience by creating a video that gives people a closer look into what your product does, along with the people behind the product. It can be as simple as taking them through a typical day. You can also show them how you’re gearing up to your product launch.
Sharing behind-the-scenes videos or pictures will get people excited for your launch. You want your fans and followers to be constantly exposed to information around your launch. If possible, create a new video every week. Make your fans and followers crave it. For maximum effect, we suggest that you reveal your video to a live crowd.
Run contests to attract attention
Social media contests and giveaways encourage social sharing. It excites people and give them a reason to share your giveaway.
More often than not, having a great prize is enough to encourage people to register. If you want to capture the attention of the public, make sure that you offer a prize that is both memorable and highly desirable. Offer an irresistible prize that plays to your audience’s need. People are more likely to enter and share it with their friends if you give them something they truly desire.
Social media contests help in creating online buzz around your brand and drive people’s attention towards your product. Once you unveil your newest product, you already have a fan base that is ready to spread the word and buy your products. You can hit the ground running at turbo speed once you launch your new product.
Create a unique hashtag
Hashtags are everywhere these days. People use them on Twitter, Instagram, Facebook, and Pinterest. But do you know how to use them effectively?
Hashtags increase brand recognition, open new ways for communicating, and expand your reach outside your network. To reap these benefits, you need to choose your hashtags carefully. They should be short, memorable, and relevant to your business. Otherwise, it would achieve very little and would be nothing but a waste of time.
For your product launch, consider creating a unique hashtag. Having a designated hashtag, it will be easier for you to keep track of the conversations surrounding your launch campaign. Simply look up your hashtag and you’ll be able to get people’s insights about your business. Alternatively, it will be easier for people to find relevant information about the said event.
A campaign-specific hashtag can also help generate buzz without directly promoting a product. Use it create, ignite, and track conversations on social media.
Engage with influencers
If you’re running a startup, we bet only a handful of people know about your business, let alone your products. For your product launch to be successful, you need to get the word out about your product. Also, you need to prove to everyone that your products are worth investing on.
At this stage, it’s hard to gain the trust of the public. Consider reaching out to influencers and introduce them to your product. Find some bloggers and influencers who may be interested in your product and invite them to be part of the launch.
If you already have some samples on hand, give them away to influencers. Ask them to do an honest review of your product. These people have a large number of followers, and their reviews will help you win the trust of your target audience. Their loyal followers will want to try the products they recommended.
Most businesses use social media promote their products and services. Not only is it cost-effective, it also allows small businesses to be in direct contact with their target customer. Social media also offers an effective and inexpensive solution for a product launch.
Launching a new product can be exciting and nerve-wracking at the same time. With the help of social media, you can take the launch process to an entirely new level.