Running a business is expensive. As a business owner, you have probably heard the phrase, “you need to spend money to make money”. Unlike big companies, small businesses only have limited funds to spend on advertising and marketing. With a shoestring budget, they need to spend their budget wisely in order to make the most out of their marketing funds.
Social media is a cost-effective marketing tool. It helps small business owners reach millions of customers worldwide without having to spend a huge sum of money. It makes it easier for entrepreneurs to spread the word about their business. When done right, it can make sales skyrocket and help your small business succeed. Unfortunately, not all entrepreneurs and marketers get their desired result.
If you’re not satisfied with the level of attention you’re getting or if you’re not seeing results from your social media marketing campaign, odds are you’re doing something wrong. Here are some signs you’re headed down the wrong path.
You can’t stop talking about your products and services
With millions of daily active users, there is no denying the power of social media. It helps improve brand awareness and increase your reach significantly. This is why most businesses use social media to promote their products and services. There is nothing wrong with promoting your business on social media, but if this is all you do, then you’re doing it wrong.
Social media is supposed to help businesses engage with their audience. If you can’t remember the last time you conversed with your audience, that’s a clear sign that you’re doing it wrong. Spend time to get to know your audience and build a relationship with them. People love businesses that communicate with them on social media.
If people like, share or comment on your post, that means they love your content. Take time to reciprocate and respond to these interactions. It’s easy to just like the comment or just say “thank you”, but if possible, try to spice up your replies. If you’re strapped for time, you may reply with GIFs, emojis or images. It can minimize the time it takes to respond to your fans and followers while still making your replies a little more fun.
You haven’t updated your social media page
Most business maintain a social media page. The problem is that some of them do not post on their page regularly.
Small business owners often take on several roles. They don’t allocate enough funds to hire people, so they choose to do everything on their own. We understand that you have a lot on your plate right now, but if you do not post updates on your social media accounts, you’ll give people the impression that your business is no longer active.
Create a content calendar and schedule your content in advance. Not only will it help you save time, it will also help you maintain a consistent cadence. There are lots of social media tools out there. It’s a just a matter of finding a tool that fits your needs and budget.
Your following isn’t growing
We all know that follower count doesn’t guarantee social media success. Some would say they don’t care about the number of followers. But let’s face it, having a lot of followers isn’t exactly worthless.
At some point, you may notice a sluggish growth in your follower count. You’ve been trying to grow and build a strong community, yet you notice that you aren’t getting anywhere. If so, you may have committed some mistakes that could be hampering your efforts in gaining more followers on social media.
There are several reasons why your following isn’t growing. Maybe you’re not adding value to your audience’s life or you only talk about your business. Perhaps you don’t use quality visuals to attract more followers or you come off as spammy. Determine the reason why you’re not gaining more followers, and do something about it.
You delete negative comments or feedbacks
We can’t please everybody. At some point, you’ll receive a negative comment or feedback from one of your customers.
One negative comment can spread around in an instant and ruin your business. It can be tempting to delete comments or feedback, but please resist the urge to do so. If you do, it will look like you’re avoiding the issue and will create a negative impression on your business. Plus, you may end up getting an even nastier review on other sites like Google Places or write a blog post about it. The customer is going to up the fire, which can damage your reputation, sales, social conversations.
If you have made a mistake, don’t hide it. Rather than getting defensive and getting rid of the comment, try to take the conversation offline. Do this as soon as possible to prevent other people from joining in and add further negative comments. Also, it is important to reply calmly, politely, and in a timely manner. Your customer will appreciate a swift response in situations like this.
You don’t have any videos on your social media page
In recent years, there has been an explosion of growth in video on social media. Many of you have probably watched some videos on social media over the past few days. You simply can’t ignore video any longer.
Videos are a powerful way to evoke emotions and encourages social shares. 76% of users say they are likely to share a video if they find it entertaining or education. The information is easy to consume and engages even the laziest buyers. It has also been proven to demand more customer attention than other types of content. In fact, studies suggest that video contents get more likes, comments, and shares on social media. If you’re still not using video as part of your content marketing, then you’re missing out on a lot of opportunities to engage your audience.
Videos don’t have to be complex. In fact, short, simple videos get more shares and other interaction on social media. You can use videos to take your audience behind the scenes in your business. You can take a tour of your office, introduce your employees or show how your product works. Another option is to sit in front of the camera and talk about a topic that is of interest to your audience. You may also answer some questions or solve problems your fans and followers often face.
You don’t measure ROI
If you’re using social media as a part of your marketing campaign, make sure that you measure the impact of your marketing efforts. Of course, you want to make sure that you’re getting some tangible value for your efforts.
Measuring your social media ROI is important for many reasons. It can help you identify which tactics are working and which one doesn’t work. This way, you can take the necessary steps to improve the metrics that aren’t working and dedicate more time and resources into what’s working.
Social media success doesn’t always equate to the number of followers, likes or shares you got. To determine whether or not you have succeeded, you need to go back to your goal. If your goal is to increase brand awareness, you should measure success against metrics like engagement and audience reach. If your goal is to increase conversion rate, you should measure ROI as a dollar value.