Today, social media is an indispensable part of people’s lives. According to an Informant Mobile Intelligence report, social media users in the United States check their accounts at least 17 times a day (WOW)!
Social media marketing is important for every business. If you’re an entrepreneur, you’re probably already using social media to help you get the word out about your business.
Here are 7 reasons why marketing through social media should be your top priority.
Get in front of your audience
There may already be some people paying for your products or services. But as a startup business, chances are, not a lot of people know about your business. It’s time to get the word out about your awesome new company. You want everyone to know what you’re doing. Social media marketing is one of the easiest and effective ways to let the world know about your business.
Social network penetration is ever-increasing. In fact, it is estimated that the number of social media users will be up from 2.46 billion to 2.77 billion in 2019. That’s a lot of potential customers.
Majority of social media users log in to their account several times a day. With its extensive reach and devoted core of adherents, you can get your message across to thousands to millions of users with just a click of a button. By posting updates regularly, you can get your brand in front of your target audience. You’ll stay on top of mind with potential and existing customers. Just make sure that every message has value for your target audience.
Improve brand awareness
Brand awareness is critical if you want to grow your business. Building a recognizable brand is important so more people will know who you are. Not only will it bring customers to your business, it will also encourage them to keep coming back. Eventually, it can lead to more revenue and company growth. Social media is a great place to increase brand awareness and recognition.
With so many businesses vying for the attention of consumers, it is imperative that you develop strategies to actively reach out to potential and existing customers. Remember, people buy from brands they trust. Brand awareness foster trust. When you have their trust, you’ll gain a strong base of loyal customers that will make repeat purchases with little or no forethought.
Build a relationship with your audience
More than the exposure, social media gives you an opportunity to interact with your target audience and get to know them on a deeper level.
Social media gives you an opportunity to show your audience your human side. Since your audience are already there, it is the best place to communicate and interact with them. Engaging with your fans and followers will not only help improve brand recognition, it also helps you connect with them individually.
Make it a part of your daily routine to engage with your audience. Don’t just focus on promoting your products and services. Take the time to connect with individuals and build a meaningful relationship with them. Also, share user-generated content to show your audience that you find what they’re saying valuable.
It is also a good idea to do some social listening to identify trends your target audience is following, understand what’s important to them, and what issues they are struggling with. This will give you the power to learn more about your audience. Plus, it will be easier for you to create content that resonates with your audience.
Humanize your brand
People want to know there are actual people behind the accounts they are interacting with. They want to make sure they are talking with real people, not faceless businesses. That’s why it is important to humanize your brand on social media.
To help you humanize your brand effectively, you need to remember that you’re talking with human beings on social media, so talk like one. Stop posting like a marketer. Speak to your audience in an authentic, human voice. Also, don’t be afraid to infuse your personality to your social media marketing.
Be a person, not a company. People buy from brands they trust. If you want to earn that valuable trust, you’re going to have to give them a piece of you.
Leverage the power of word-of-mouth marketing
Promoting your products and services on social media can help you reach a wider audience. However, advertising on social media is not enough to generate more sale. Why? It’s because 75% of consumers do not believe advertisements.
Today’s consumers are digitally savvy. Most of them would do research before they do business with you. They would read reviews online and ask the opinion of their family and friends before making a purchasing decision. Studies suggest that 92% of consumers trust what their family and friends have to say about a particular brand. That means, they are likely purchase from you if someone they had a good experience with your business.
With game changing numbers like those, you need to find a way to accelerate word-of-mouth marketing. Luckily, social media is the best channel to do that.
Improve your relationship with your customers and provide excellent customer service. 80% of customers tell family and friends about a positive experience with a company. Luckily, good news spread fast on social media.
Social media marketing is cost-effective
Small business owners only have a small marketing budget. If you’re one of them, then you need to be smart about your priorities. The good news is that you don’t have to have a huge marketing budget to make an impact.
Social media is a cost-effective marketing tool. It offers unlimited reach, available on the web 24/7, and is nearly free. In fact, you don’t need a credit card or a Paypal account to create a profile on different social media platforms. When done right, you’ll find that you don’t need to spend a huge sum of money generate leads, drive traffic to your site, and optimize your conversions. All you need is a high value strategy.
Ramp up your customer service
According to a study that was conducted by Customers That Stick, a company focused on the customer service arena, 82% of consumers in America stopped doing with business with a company due to poor customer service. This is the reason why you should prioritize customer service.
If you want to retain your customers, you need to provide superb social customer service. Social media is one of the best channels to connect with the people you serve. It serves as an interactive platform, where you can answer inquiries, respond to concerns and complaints or just connect with your customers.
67% of consumers have engaged a brand’s social media for customer service needs. You need to keep in mind that today’s consumers are quite impatient. When they contact a brand, they expect to receive a response from you within an hour. As such, you need to have a plan in place to respond to social media outreach in a timely manner. By responding to them in a timely and compassionate manner, you’ll be able to cultivate a caring brand image.
Promoting your products and services on social media isn’t enough. You need to ramp up your customer service game.
Starting a business is hard and keeping that business afloat is even more difficult. Social media can help make your life a lot easier. It helps you reach a wider audience with just a push of a button, provides an opportunity to engage with your audience, and even allows you to serve them better. If you’re still sitting on the social sidelines, now is the best time to get started. The earlier you start, the faster you see growth in your business.
Whichever social networking platform you choose, remember the fundamental tenet of social media: be social. Remember, social media marketing is all about connecting with your audience. If you need help with your social media and want to take the social media for your business to the next level, give us a call! We offer a FREE 30 minute consultation and brand overview! 720-371-9509