I get asked this question all the time, “Does my Social Media presence and activity influence my Google ranking?” In short, the answer is, yes. However, if you are looking for a more detailed explanation and want to know the how’s and why’s, read the following to see what you have to do on Social Media and why plays a factor in your SEO and ranking strategy.
In today’s competitive market, it is important now more than ever to harness the power of SEO. As a business owner, you need to understand the true meaning of SEO and the potential it creates for every business.
The goal of SEO is to ensure that your website ranks as high as possible in search engines such as Google, Bing, and Yahoo!. This, in turn, will help maximize the number of visitors to your website.
There are a number of factors that impact your SEO rankings. Content quality, backlinks, and mobile optimization are just some of them. Some people say that social media impacts SEO ranking. But how exactly do they play together?
The role of social media in rankings
Social media isn’t considered as a direct ranking factor. But that doesn’t mean that it’s useless. It does help your SEO, but not in the way most people think. Google doesn’t use social signals such as the number of likes, shares, and followers for search ranking.
According to Matt Cutts, the former head of Google’s webspam team, Google treats Facebook, Twitter, and other social media posts like any other pages. That means every status update or tweet you see on your newsfeeds are categorized as pages. But with the sheer volume of social media posts and web pages, Google doesn’t attempt to index all of them. They try to be selective about what and how much to crawl. After all, not everything on the internet is valuable. This is the main reason why social media isn’t considered as a direct ranking factor.
Social media falls into the indirect ranking factors. Social media and Social Signals to Google contributes toward earning direct ranking factors. As mentioned above, Google is limited in how much of the social web it can crawl. But when a certain post goes viral, or Google sees a lot of activity on the web, this triggers a signal in the Google algorithm.
Content quality is one of the most significant factors in SEO. Google rewards sites that produce good quality content by giving it more exposure. The increase in the number of likes and shares that Social Media provides businesses, will give Google the impression that your content is actually useful, which in turn, will give you a little more presence.
So if you’re using social media to improve your SEO rankings, it’s important to know how to use and successfully implement indirect ranking factors. Remember, use social media to build your brand and drive qualified traffic to your site with things like your blog, original content, and the things you share that lead back to your URL. In doing this you improve your bounce rate, time on site, backlinks, and other things used to create domain authority. Social Media is a tool, and a great one at that, to generate traffic your website. It also offers a direct path to your off-site business assets that contribute to your ranking as well.
For more information on how to implement social media into your overall marketing strategy, send us an email! We love to hear all of your questions and learn how we can help your business grow.