In today’s world, having an active social media presence on major platforms is one of the best ways for your business to reach a wider audience and stand out in its field. For some entrepreneurs, however, creating content, engaging with their target audience, and sticking to a posting schedule can be overwhelming without the proper tools and knowledge. Luckily, there are a bunch of tools available to help.
With so many tools out there, we thought of showcasing some of the best schedulers for your online marketing. These tools will help you save time, streamline your workflow, and ensure that your content reaches your audience at the right time.
If you’re looking for a tool that will primarily be used for scheduling and publishing content, Buffer is for you.
Buffer is a cross-platform scheduling tool that allows you to manage multiple social media platforms in one place. The beauty of this tool is that you can connect with more than 35 social networking platforms without logging onto different platforms individually. You can share and schedule posts on Pinterest, Google+, LinkedIn, Facebook, and Twitter.
Buffer has a free and paid version, so you have the option to choose the plan the suits your needs. The free version is recommended for individuals or entrepreneurs since it limits the number of accounts you can link. The paid version starts at $10 per month, and is ideal for small to large businesses that runs a number of social media accounts.
Hootsuite is a popular tool that is used by many businesses, including international brands like Sony Music and Coca-Cola. In fact, it offers more features than they need.
One of the most compelling reasons to use Hootsuite is that it allows you to connect with more social networks than any other social tool. It provides access to many social networks like Facebook, Twitter, Google+, LinkedIn, Foursquare, WordPress blogs, and even lesser known sites such as Mixi. Keep in mind, though, that the number of platforms you have access to depend on the plan you choose.
The Pro Plan starts at $9.99 per month, which allows you to manage more social profiles. Small business owners who are on a tight budget can start off by registering for a free account. This free version is limited to three networks.
With this tool, you can post photos, videos, links, and texts directly through the Hootsuite dashboard. It also allows you to schedule post across your chosen social media platforms.
Sprout Social is a social media management tool that is designed to help users grow their social media presence. With this tool, you can effortlessly plan, view, and manage social media posts across multiple networks from a single dashboard.
This tool has several handy features – publishing, engagement, and analytics – that will help businesses manage their social media efforts in an efficient and effective way. It makes it easier for you and your team to manage your social messages, schedule and publish posts, and discover people whom you have interacted with.
Sprout Social’s pricing start at $59 per month, which may be quite pricey for small businesses. Luckily, they offer a 30-day free trial, so you can explore and discover the features before you settle for the paid version.