Why Your Business Needs a Video Marketing Strategy

Video Marketing

Video is at the top of the virtual food chain, and it seems like it’s not going anywhere soon. In fact, studies suggest that video is quickly becoming the most effective and popular type of content. If you spend any amount of time on social media, you will notice that majority of the posts are videos.

Videos can do wonders for your business, regardless of your industry. If you don’t want to be left out of the modern marketing canon, it’s time to include video in your content marketing plan. 

Here are 8 reasons why your business needs a video marketing strategy.

Video appeals to mobile users

In today’s digital age, smartphones have become ubiquitous. The majority of smartphone owners couldn’t live without it. After all, we use it to communicate with others, capture memories, check emails, log in on social media accounts, read the news, shop online, and even watch videos. Most people instinctively reach for their mobile phones whenever they are bored or when they need a break. Do you know what they do? Watch videos.

Not too long ago, people thought phone screens were just too small for videos. Thanks to better devices and faster connectivity, smartphones have quickly become the primary device for viewing videos. When creating videos, make sure they are mobile-friendly.

Video encourages social shares

The 18 to 33-year old demographic is a big part of your potential customers. Millennials are watching tons of videos. Many of them share those videos after watching them. This is because videos elicit strong emotional responses that make people want to share them with their family and friends.

Social sharing is the equivalent of word-of-mouth marketing. Videos get 1200% more shares than texts and images combined (minus a good meme or two). The more people share your videos, the more views and engagement you receive. This will help you gain a massive following, increase brand awareness, and keep your brand fresh in the minds of your followers.

It’s hard enough to get people to watch your videos, let alone encourage them to share your content. Make sure that you capture the viewer’s attention within the first 5 to 7 seconds. The more people watch your video, the more shares you’ll get.

Video engages the laziest buyers

The digital era has left humans with such short attention spans. Studies suggest that we’re lagging behind the goldfish in terms of being able to focus on a task or object. Video is becoming the preferred way of consuming content online. It helps deliver messages more effectively in a shorter amount of time. 

Engagement is a huge part of social media marketing. Videos are the most engaging type of content. They communicate more in sound, sight, and feelings than words or images alone. Plus, they give our eyes a rest from the overabundance of textual information online. Because of this, it’s no surprise that video marketing is on the rise.

Google loves video

A video is 50 times more likely to appear on the first page of search results than a traditional web page. The reason is simple. Consumers prefer videos over your 2,500-word blog posts. Since Google aims to provide users with the most relevant results, Google is inclined to prioritize it for social feeds and search result returns.

If you want to boost your SEO rankings, we highly recommend that you upload videos on Youtube. Why? Because Youtube is the second largest search engine in the world. By uploading high-quality videos on Youtube, you automatically get to be a part of this vast network. Plus the fact that Google owns Youtube.

If you want to rank higher on Google or you wish to land on the first page of search engine results, you need to incorporate video content into your marketing plan.

Your audience would rather watch a video than read long-form content

Living in a fast-paced world, most people would rather watch a one-minute video than spend 5 minutes of their time reading a blog post with the same content.

Some people aren’t interested in reading long blocks of texts. Images do not provide consumers enough information. Videos are capable of delivering a huge amounts of information quickly and succinctly. Given how simple, direct, and accessible videos are, people have fully embraced the format.

Internet users love watching videos. Between 2016 and 2017, views of branded video content has increased 258% on Facebook and 100% on YouTube. If you want to capture the attention of your target audience, then you should provide them with content that they actually want to engage with. Strengthen your video strategy. This will bring more exposure to your brand while helping you achieve your bottom-line.

Video builds trust

Trust plays an important role in a customer’s purchasing decision. It is your biggest asset when it comes to driving conversions. But let’s face it. We live in an untrustful world. Small businesses often struggle to reassure customers they can be trusted. Squash consumer doubt by taking advantage of the most powerful marketing trust-builder, videos.

Video marketing can help you build trust in your brand. The intimacy of a video marketing campaign makes it uniquely suited to building trust. Product videos provide consumers a closer look at how your products work. They show exactly what kind of value your products bring. Behind-the-scenes videos give people an opportunity to know your company on a more personal level. It allows your brand to give off a sense of authenticity.

The quality of video you produce will shape people’s opinions of you. With high-quality production and thoughtfully-crafted scenes, you can build a relationship with your audience and build trust over time. 

Showcase your products and services

One of the biggest disadvantages of online shopping is that customers aren’t given a chance to physically examine or try the product. In-store demos are ideal for showcasing your products to your audience. Give potential customers a more intimate view of your products. Walk them through the product’s key features and benefits. Teach your audience how to use your products. Or better yet, address a problem or a pain point for your target audience.

Hopefully, your video campaign will convince potential customers to make a purchase. After all, the goal of a product video is to convert visitors into buyers.

Boost conversions and sales

A picture is worth a thousand words, they say. A video, on the other hand, is worth a thousand sales. Studies revealed including a video on your site’s landing page can increase conversion by up to 80%.

Videos playa huge role in a customer’s purchasing decision. According to studies, 73% of consumers would purchase a product or sign up for a service after watching a branded video. This is especially true if the video is informative and in-depth about the product.

Final thoughts

In today’s competitive business world, you need to find new and unique ways to grab the attention of your audience and make your products stand out. Leveraging video marketing is a powerful strategy to draw in target audience to your website, encourage them to stay on your site longer, and can even boost your conversion rates.

Published May 28, 2020 by Deonnah Carolus