Writing great content can be difficult. It takes time, energy, and dedication. You did your research and spent countless hours writing your content. Days turn into weeks, and weeks turn into months, yet you’re just not getting results. What gives?
We all know that good quality content attracts more readers to your blog. Turns out, it isn’t easy to write unique and interesting articles every single time. Even the best authors have written some boring novels at some point. This has caused people to lose interest and never read any of their novels again. Your blog can suffer the same fate.
Boring content is awful. In fact, it is worse than having no content at all. No headline inspired them to read on. No images drew them in. Nothing grabbed their attention. How can you tell if your blog readers are getting bored? Here are some signs.
Your headline doesn’t captivate your readers
Your headline is your first real connection with your audience. Whether or not you write great content, it is the headline that helps people decide to read the article. If written well, it should grab the attention of the reader or web visitor.
A good headline attracts, intrigues or even gently provoke your readers to click on the link or continue reading the rest of the article. According to a study that was conducted by Copyblogger, 8 out of 10 people will read your headline. Unfortunately, only 2 out of 10 will read the rest of the article. A 2016 study revealed that 59% of people will share an article even without reading. See how powerful a headline is? That means you really need to nail your headline. Think how you can present your content’s best side.
Spice up your headline. Create a powerful and attractive headline that gets people to click and read more. Also, make sure that the message is clear and to the point. It doesn’t matter how great your content is. If the headline can’t entice your audience, no one will be interested enough to read your blog posts.
Social shares are next to none
A quick glance at the number of shares and comments will tell you the interest level of your audience. Great content gets shared and commented on. Boring content, on the other hand, gets lost in the midst of social media posts. If you fail to get social shares, it may be due to the type and quality of content you are producing. Perhaps it failed to provide value to your audience. Or maybe it’s not good enough to be shared.
With so many businesses vying for the attention of the public, you want to make sure that your content stands out. Put time and effort into your content. When writing content, make sure that it’s unique, interesting, and thorough enough that people won’t be able to resist sharing it.
You no longer receive any comments
Comments are a positive sign of engagement. It reflects how well your posts are received. Often, people leave a comment if they find the content interesting or valuable. Some would share tips, while others would praise you for creating an excellent content. But if you write a complete snoozer, no one will comment.
Let’s face it. Not all readers would leave a comment on your blog or social media posts. It is something that your readers do voluntarily. An occasional post with no comments or other signs of engagement should not be a cause of concern. But if you have already uploaded a series of blog posts, and you find that it remains silent, you may have a problem. No one comments. No one praises. No one argues. It is such a dark and lonely place.
You can’t force people to leave a comment, but you can always encourage them to do so. All you have to do is ask. Let your audience now that you are interested to know what they think. Afterall, they are the reason your blog is where it is now. Go ahead and ask for feedback. It’s not begging. It’s an invitation to start a conversation.
If someone comments on your blog, make sure that you respond to it. This is a good opportunity to get to know your audience and encourage more conversation.
Traffic to your blog drops
Seeing a drop in organic traffic can easily send anyone into panic mode. This can be depressing, especially if you’re making an income off your blog.
There are several reasons why your blog traffic is declining. Poor quality and boring content is just one of them. Your blog posts are not stimulating, and your audience are no longer engaged in it. It obviously has a negative effect on your traffic.
Try putting yourself in the shoes of your readers. Are you excited about your newest blog post? Will you share it with your family and friends? When was the last time you were excited about your content? If you can’t remember, then you shouldn’t be surprised why your traffic is plummeting.
When writing content, make sure it’s informative and engaging. Readers don’t just want to be educated, they want to be engaged. Engaging content pushes readers to take action. That could mean making an inquiry, opting in to your list or buying your product. Who knows, some of them may turn into loyal readers.
Your bounce rate is abnormally high
Bounce rate refers to the percentage of users that leave your site without taking any action. Having a high bounce rate is a serious indication that your site and content marketing strategy needs to be re-evaluated.
Lackluster content is one of the main reasons why your visitors are leaving too quickly. Provide insane amounts of value in your content. Choose a topic that your audience will find interesting. The key is to start with your buyer persona.
Make your blogs easy to read. Write shorter paragraphs. Aim for a maximum of 5 sentences per paragraph. Use bullet points and subheadings to throw more light on your topic. You want to keep your visitors around and take the next step down the sales funnel. But don’t make them dig for what they came for.
Your blog hasn’t been updated in months
Content attracts customers. Without customers, your business won’t thrive. Digital marketers and SEO experts will tell you that you need a constant flow of content on your blog to succeed in the modern digital age.
Posting more frequently isn’t a guarantee that you’ll get your desired results. But your visitors are less likely to come back if there is very little to read. Give people a reason to regularly visit your site.
We all know that maintaining a blog requires a lot of hard work. But if you want to grow your readership then you need to create a schedule and stick to it. Remember, readers want consistency.
Blogging can help transform your business in several ways. It connects people to your brand, establishes our business as an industry leader, and boost SEO. You won’t get a lot of benefit from it unless you keep your audience engaged.
If you want to succeed in the content-overload world, then you need to keep your readers happy. They need to be interested and impressed enough to take a strong action. If you’re always boring your readers, it will have a negative effect on your leads, traffic, and revenue.
How do you keep your readers extremely engaged? We’d love to hear from you.